Upload
battletoys
View
27
Download
0
Tags:
Embed Size (px)
Citation preview
Who are Blueclaw?
Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group
Current Clients include Mobile Phones Direct, SkyBet, TUI - Thomson Holidays Group
Over 50 years of combined SEO/Social Media/PPC experience.
Our award winning expert services include:- Search Engine Optimisation- Paid Search Management- Content Marketing- Conversion Optimisation- Social Media - Online PR
- What is SEO?
- The 2 Types of SEO
- Onsite Basics
- Link Building
- The Google Tools
- 5 Pointers to Improve your site right now.
What I’m covering
Statistics, Sources and Tips will be down Here
• Search Engine Optimisation
• “Get ya self up the pecking order on Google”
• Over 5 billion searches a day
• 86% of people in the UK used the internet in Q1 this year.
• 16 to 34 = 99%• 35 to 54 = 95%• 55 to 64 = 87%• 65 to 74 = 71%• 75+ = 33%
http://www.statisticbrain.com/google-searches/http://www.ons.gov.uk/ons/rel/rdit2/internet-users/2015/stb-ia-
2015.html#tab-Age
http://moz.com/beginners-guide-to-seohttp://www.internetworldstats.com/stats4.htm
What is SEO? And Why?
• Less Than 10% Advanced to Page 2
• 90% Click Organic Listings
• Only 10% Click Paid Ads
• Top 3 Results = 61% of Clicks
• Got to be in it to Win it
http://www.protofuse.com/blog/first-page-of-google-by-the-numbershttp://moz.com/beginners-guide-to-seo
What is SEO? And Why?
– Did I mention: Over 5 billion
searches a day
– Local listings
– Older Generations more familiar than ever! 71% of retirees
Google is the new yellow pages
http://www.statisticbrain.com/google-searches
http://www.google.com/+/learnmore/local/
http://www.ageuk.org.uk/work-and-learning/
– Search results change! Based on where you search from
– Local searches now dominate
– 43% of searches are localised
– Its not going away, and SEO will help
http://bit.ly/1h4GIUf
http://selnd.com/QXOUZb
In it to win it! It could be you!
– Sign-up to Google Adwords
– Use their Keyword Planner Tool (you can search for this)
– Find new keywords >Search for new keywords
– Get Keyword Data– See the Avg. Monthly Searches– How Competitive it would be to advertise for– How much per click if you were to pay for advertising.
http://backlinko.com/google-keyword-planner
https://support.google.com/adwords/answer/2999770?hl=en-GB
http://www.searchenginejournal.com/definitive-guide-using-googles-keyword-planner-tool-keyword-research/69655
/
How do I find out which keywords I should use?
Onsite SEO – Changes on your site• Making your site presentable• Helping Google crawl your site• Writing interesting articles• Having original content• Keeping the site updated• Making it Mobile Friendly
Offsite SEO – Marketing around your site• Link building• Local link building• Marketing your site• Giving expert opinion• Social shares
The 2 Types of SEO
http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site
http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
– Title Tags <title>Leeds Chamber of commerce | Supporting and advising
business</title>
- Meta Descriptions<meta name="description" itemprop="description" content="West & North Yorkshire Chamber is the fully accredited Chamber of Commerce that incorporates the three local Chambers: Bradford, Leeds and York & North." />
- Heading Tags<h1>The Title</h1><h2>The Sub-title</h2><h3>The Sub-Sub Title</h3>
– Meta KeywordsNot needed and no longer used, so just
don’t bother.
Onsite SEO – 3 Easy Technical Bits
http://moz.com/learn/seo/on-page-factorshttp://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-
when-optimizing-your-sitehttp://www.searchenginejournal.com/seo-101-getting-page-seo-basics/
97871/
Onsite SEO – 3 Easy Technical Bits
http://moz.com/learn/seo/on-page-factorshttp://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-
when-optimizing-your-sitehttp://www.searchenginejournal.com/seo-101-getting-page-seo-basics/
97871/
Main Site Pages
– Engaging Content
– Original Content
– Include but don’t stuff keywords
– Keep it natural & coherent
Onsite SEO – The Content
http://www.wordstream.com/blog/ws/2015/02/09/how-to-write-a-blog-post
http://www.dummies.com/how-to/content/writing-a-good-blog.html
http://backlinko.com/on-page-seo
Sites Blog Content
– Answer FAQs
– Be the Expert!
– Get opinions, use facts from other sites. Link out & include images.
– Keep paragraphs short, think about the readability.
• URL structure• Categories and Sub-Categories
• Write awesome engaging content
• Produce videos
• Market yourself & the business
• Worry about being an expert in what your business does, not the SEO
• Write for your audience
• Always have calls to action on the page
What Else Can I Do Onsite?
http://www.hobo-web.co.uk/title-tags/http://www.searchenginejournal.com/content-marketing-the-secret-to-
creating-awesome-content/64760/
– Why Links?
– Votes
– So what is a link?http://www.wnychamber.co.uk/
• http://www.chamber-international.com/ • http://
www.leedscitycollege.ac.uk/the-college/knowledge-bank/services-open-to-the-public/skills-service/
• http://www.raising-the-bar.org.uk/ • http://www.eco-fair.co.uk/
– How do I get them?
Offsite SEO - Links Links Links
http://www.seomark.co.uk/high-quality-backlinks/http://searchenginewatch.com/sew/opinion/2112158/simple-guide-makes-
linkhttp://moz.com/blog/what-makes-an-effective-link-builder
– Ask friends, suppliers, customers and other people you know to link to you.
– PR, Guest Blogging, Be an expert or review a product.
– Some examples– http://www.impactana.com/reviews – http://metro.co.uk/2015/05/12/the-uks-favourite-cocktail-is-
revealed-and-its-a-classic-5193315/– http://blackgirlnerds.com/how-to-bring-the-avengers-to-your-
little-ones-room-2/– http://www.evolve-magazine.com/2015/07/introducing-
repertoire-fashion/– http://www.daddacool.co.uk/2015/07/how-to-release-equity-
with-a-mortgage.html– http://tipsaholic.com/make-the-most-of-your-garage-
infographic/
– Look at local directories;– Next slide
3 Easy Ways to Link Build
http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx
http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
http://pointblankseo.com/link-building-strategies
Local SEO – How to Get Noticed
https://moz.com/local/search
• What is Local SEO?• Search results change! Based on where you
search from• 43% of searches are localised• 59% of Consumers use Google every month to
find a local business• 50% of all mobile searches are done to find
local businesses• 18% of local searches lead to sales.
• How to get noticed?• Google + / Locations• Facebook• Foursquare• Factual.com• GB.Central Index• Thompson Local• Scoot• Touch Local• The Independent• The Sun• The Mirror• Yelp• Bing
Backlink analysis– Majestic SEO– Moz.com
Performance and rank tracking– SEMrush– Searchmetrics– Advanced Web Ranking– Rank Tracker
Onsite analysis–Screaming Frog–Xenu
I’m only good as my software!
http://www.hobo-web.co.uk/best-seo-tools/
http://moz.com/
http://www.semrush.com/
Content and social profiling– Buzzsumo– Followerwonk
Link building– Buzzstream– Link Prospector
Competitor analysis–SEMrush–Majestic SEO–Moz–Search Metrics
I’m only good as my software!
http://buzzsumo.com/
https://followerwonk.com/
• Records every visit to your site
• Tells you where they are from
• What page they landed on
• How long they stayed
• How much they bought
• What products they bought
• The technology they used
• What they liked
Google tools - Analytics
http://www.google.com/analytics/
http://lmgtfy.com/?q=Google+Analytics
• Shows you how google crawls your site
• Highlights errors in code
• You can tell Google to Index your site
• Highlight site maps to Google
• Control what Google can and can’t see
• Shows you links pointing at your site
• Gives you an idea of keywords you rank for
Google tools - WebMaster Tools
https://www.google.com/webmasters/tools/
Google tools -Google Adwords
https://adwords.google.co.uk/KeywordPlanner
https://www.google.co.uk/adwords/
• Paid listings at the top of Google
• Very expensive!
• Charges you per click
• Depends on competition of keyword
• Direct traffic to the page you want
• Bid against competitors
• I just use it to understand search volumes
5 things you can do right now!
http://pointblankseo.com/link-building-strategies
http://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/
http://www.matthewbarby.com/link-building-2014/
Onsite SEO• Title tags and meta descriptions
• Keyword research• Target a keyword to your page• Write a good meta description
• Get a company blog & answer questions• Drives “Long Tail” traffic• Helps you link build• Lets you show you are an expert in your
industry• Keeps in touch with customers and shows
good activity for potential customers• Helps with your social presence
Offsite SEO – Link Building• Look locally
• Chamber of Commerce news / PR / E-Newsletter• Ask Customers for a link• Ask for a link in any PR
• Local directory links• Stick to the suggested ones on Moz local• Get your site ranking in Google Maps• Take control of your social media platforms
• Guest Posting• Write an article for industry magazines / blogs• Review software or a service you use• Charity work, sponsorships or local venues you work
with
Hope I kept your interest till the end…
Any questions?
Any more questions?Slides: http://www.slideshare.net/battletoys/chamber-seo-training E-mail: [email protected]
Twitter:@Battletoys
Thank you for listening