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Search engine optimization is the practice of optimizing a website for increased organic placement by improving internal (on-page) and external (off-page) elements.Get back to basics by reviewing the fundamentals of SEO. Your sales pitch, clients, and your own website will thank you.
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SEO Training [Basic]
Objective
To understand the fundamental elements and best practices involved in
search engine optimization.
(c) imFORZA, LLC. All Rights Reserved. Confidential
What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing a website for increased organic placement by improving internal (on-page) and external (off-page) elements.
The best metric to determine the success of a SEO campaign is increased organic traffic.
(c) imFORZA, LLC. All Rights Reserved. Confidential
[BONUS] How to explain SEO to your parents?
I improve the volume and quality of traffic that a website gets by making it easier for the right people to find a website when they do an online search.
Why is SEO Necessary?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Long-term
"Free"
Search Traffic
Valuable branding
Improved website usability
Forces maintenance
Dissecting a SERP
(c) imFORZA, LLC. All Rights Reserved. Confidential
What are the Key Signals?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Contentunique, fresh, quality, relevant
Backlinksquality, relevant, natural
Architectureproper coding, URL structure
Usabilityload time, navigation, performance
Where to Focus Your SEO?
(c) imFORZA, LLC. All Rights Reserved. Confidential
What's Involved in SEO?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Website Audit Keyword Research
Content Development On-Page Optimization
Off-Page Optimization Tracking & Reporting
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Website Audits
• Search engine friendliness• Website / URL structure• Website usability• Website performance• Link popularity• Brand engagement
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Keyword Research
• Keyword discovery• Keyword analysis• Keyword competition• Keyword selection
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Content Development
• Articles• Blog Posts• Press Releases• White Papers• Videos• Images
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
On-Page Optimization
• Custom title, meta, header and image tags• Internal linking• URL naming / structure• URL mapping / redirects• Sitemap
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Off-Page Optimization
• Link Building• Social Media• Guest Blogging• Web Directories• Press Release Syndication• Forums• Article Syndication• Social Bookmarking
What's Included in....?
(c) imFORZA, LLC. All Rights Reserved. Confidential
Tracking & Reporting
• Traffic Analytics• Usability Analytics• Engagement Analytics• Organic Rank Tracking
What's in the Future for SEO?
(c) imFORZA, LLC. All Rights Reserved. Confidential
• Website performance is a very important factor• Content will continue being pushed as the most
important factor• Over-optimized websites will be penalized• Search engines will continue getting smarter• Local and social will contribute more to SEO• Media (videos, images) will become even more
valuable
Stay Connected
Where to find imFORZA Online:
Blog - http://www.imforza.com/blog
Facebook - http://www.facebook.com/imforza
Twitter - http://www.twitter.com/imforza
LinkedIn - http://www.linkedin.com/company/imforza
Google+ - http://gplus.to/imforza
Pinterest - http://www.pinterest.com/imforza
(c) imFORZA, LLC. All Rights Reserved. Confidential