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Secrets to Success with Social Media

Secrets to Success with Social Media

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Learn the secrets to social media marketing success!

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Page 1: Secrets to Success with Social Media

Secrets to Success with Social Media

Page 2: Secrets to Success with Social Media

Michelle Hummel CEO of…

Thanks for joining me today!

•Web Media Expert: Social Media Agency

•Like Social Media: Business Directory & Ranking Tool

•Send Social Media: Social Media Management Dashboard

•Social Media Matcher: Social Media Applications Directory

•Web Media University: Social Media Training and Certification

COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel 

Page 3: Secrets to Success with Social Media

The Future of the Internet is Social

Google+“Google+ invites were being

sold on eBay for up to $27 each!”

Players may change but you MUST learn how to adjust

Start now or you will be behind by your competitors

Why Social Media?

How do you keep up with social media trends?

Page 4: Secrets to Success with Social Media

Understand Your Social Networks

Business 2 Business?LinkedIn, reach other business owners easily

Business 2 Consumer?Foursquare, offer coupons for your services

Where does your target audience live online?

Page 5: Secrets to Success with Social Media

Increase email and blog subscribers

Turn fans into advocatesIncrease event registrationMove people to take action, join

contestsMore likes, fans and followersIncrease salesImprove search engine rankingIncrease blog post commentsReduce your sites bounce rateIncrease website traffic

Define Your Goals

What are your social media marketing goals?

Page 6: Secrets to Success with Social Media

KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals

Blog commentsDownloadsEmail subscriptionsLikes, Followers and FansReviewsTime spent on key pagesRatingsRegistered Users (new/active)

Define Your KPI’S

What are the results you are looking for?

Page 7: Secrets to Success with Social Media

You want people to share things You want people to be advocatesYou want people to visit frequentlyYou want people to refer friendsYou want people to buy products

“Engaged customers and prospects are far more likely to do some or all of the above.”

#1 Goal “Social Media Engagement”

How can you boost customer engagement?

Page 8: Secrets to Success with Social Media

Blog should be part of your website

Develop a blog content writing schedule, at least 2 per month

Do you provide your visitors easy ways to share, like, download and/or retweet your content?

Tip #1 Create Social Media Hub

Do you have a Blog? Does it live on your website?

Page 9: Secrets to Success with Social Media

The most popular CMS in use today

Powering nearly 14.7% of the top 1 million websites

19,000+ plugins availableHolds 53.8% of the market

share for Content Management Systems

20,000+ people make their living with WordPress as developers, designers, consultant, bloggers etc.

WordPress Fun Facts

*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

Page 10: Secrets to Success with Social Media

Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony PeopleThe NFL

Who is using WordPress?

Page 11: Secrets to Success with Social Media

Fresh Content, you must be writing and posting new blogs for SEO

Social Content, you must be providing interesting content others will enjoy and share

Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Tip #2 Make Content Shareable

Is your content easily shareable?

Page 12: Secrets to Success with Social Media

Tip #3 Add Blog Feed To Facebook

Facebook fans have an easy way to read and subscribe to your blog

Automatically posts blog content to your fan page

Online Resource NetworkedBlogs

Can fans easily subscribe to your blog?

Page 13: Secrets to Success with Social Media

Tip #4 Add Blog Feed To LinkedIn

LinkedIn Profile

Online Resource LinkedIn WordPress A

pp

Can connections easily subscribe to your blog?

Page 14: Secrets to Success with Social Media

Tip #5 Add Facebook Like Box

Social Proof – show your current fan base

They can see if their friends like your page too

Show recent wall posts Like your fan page without

leaving your website

Online ResourceLike Box Social Plugin

Do you have a fan page for your business?

Page 15: Secrets to Success with Social Media

Tip #6 RSS Links To Your Signature

WiseStamp offers over 15+ social network links

Easy way to connect with you

Online ResourceWiseStamp

Do you promote your WordPress blog on your email signature line?

Page 16: Secrets to Success with Social Media

Tip #7 Add Live Chat Box

Compatible with Skype & GoogleChat

Easy install HTML code on your website

Emails you the entire chat conversation

Provide additional links to other sections of your website

Online ResourceSnapEngage

Would you benefit from a Live Chat Box on your website?

Page 17: Secrets to Success with Social Media

Tip #8 Strong “Call To Action”

You have 3 seconds to grab your prospects attention

Free Social Media Score

Register for Event Watch Video Free Secret

Strategy Guide

What is your call to action?

Page 18: Secrets to Success with Social Media

Tip #9 Create Paid Membership Site

Create 4 levels of paid membership

Set page restrictions for limited members access

Monetize your websiteIntegrated with PaypalAutomated sign up Offer a free trial

Online Resources2Member Plugin

Could you benefit from a paid membership site?

Page 19: Secrets to Success with Social Media

Tip #10 “Fans Only” Special Offer

Announce you will be picking a random day for an exclusive unbelievable “fans only” offer

Announce the sale and give them 1 hour to make the purchase

They will share your page with their friends to win

Limiting the time and quantity creates a sense of urgency

What is your unbelievable offer?

Page 20: Secrets to Success with Social Media

Tip #11 Email Auto-responder Salesman

Create a “Fans Only” Automated Email Marketing System

Send these special offers to your email subscribers every 15 days

Online ResourcesSendSocialMediaAweberConstantContact

Do you use email auto-responders?

Page 21: Secrets to Success with Social Media

Grow Your Followers with LinkedIn

Page 22: Secrets to Success with Social Media

Tip #12 Industry Related LinkedIn Group

A great community needs a strong leader

Clearly define the purpose of your community

Individuals want to connect with other like-minded members

A good community will attract customers, influence and opportunities

Success Story: Entrepreneur’s Advice Club

Who do you want to attract to your community?

Page 23: Secrets to Success with Social Media

Tip #13 Promote Your Group

Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club

Promote this icon along side your other social media channel icons

It will generate curiosity and you will find more people joining your group

Page 24: Secrets to Success with Social Media

Tip #14 Engage LinkedIn Group

Add your WordPress blog feed

Set-up other industry related blog feeds to keep your members informed and engaged with great content

Page 25: Secrets to Success with Social Media

Tip #15 Join LinkedIn Groups

Maximum groups you can join is 50 Automate blog posts to be a top influencer with Send Social

MediaFollow thought leaders in the group and/or your competition

to learn more

Page 26: Secrets to Success with Social Media

Keep Your New Followers Engaged

Page 27: Secrets to Success with Social Media

Tip #16 Be a Thought Leader

Search Technorati for content relevant to your industry

Be seen as a “thought leader” and “expert” in your industry

Be the “go to” place for great content

Get people to know, like and trust you as a valuable resource

Online ResourceTechnorati

What engaging content can you share?

Page 28: Secrets to Success with Social Media

Tip #17 Create Marketing Strategy

Create a weekly posting themeDecide on your Marketing

Strategies: Email, SMS, Contests, PPC, Coupons etc.

Decide what days and at what time you will post your content

Plug into excel to track easily

Do you have a social media marketing strategy?

Page 29: Secrets to Success with Social Media

Tip #18 Automate Marketing Calendar

Save precious time Schedule your posts to

Facebook, Twitter, LinkedIn, and 30+ social networks

Automate your Emails, SMS, Twitter Replies, Twitter Follows, Blog Feeds etc.

Online ResourceSendSocialMedia

How can you automate your marketing plan?

Page 30: Secrets to Success with Social Media

Tip #19 Listen, Communicate & Monitor

Monitor your posts and respond to comments quickly

Engage your audience by asking questions: “How can we make our service better?”, “What’s your favorite product of ours?”

Customers want to know that they are helping to shape the products you provide

What engaging questions can you ask?

Page 31: Secrets to Success with Social Media

Tip #20 Identify Brand Advocates

Connectors - act as human bridges making connections and help to inspire business ideas

Mavens - seen as experts, help other people make informed decisions, the "go to" people

Salespeople - persuasive in selling, influential to peers

Can you identify your Brand Advocates?

Page 32: Secrets to Success with Social Media

Brand Advocate Facts

83% more likely to share information about a product than typical web users

75% more likely to share a great product experience

3x’s more likely to share product opinions with someone they don’t know

2.5 times more likely to use social media to expand their social circle

Could you use a few more Brand Advocates?

Page 33: Secrets to Success with Social Media

Takeaways

Do you know who your current Brand Advocates are?

What marketing techniques can you start implementing to improve your sales?

What content would you add to your Marketing Calendar?

Page 34: Secrets to Success with Social Media

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media Expert LLC

http://www.WebMediaExpert.com

Phone: 513-204-9324

[email protected]