Building an Engagement & Communications Plan

Why communicate?Fosters community between reunion cycles

Builds trust and engagement with your class

Creates new connections between classmates and the college

Most importantly, your classmates want to know about reunion – SO TELL THEM!75% of 2010 attendees said they checked their class

website for reunion information, but...Only 27% said the information on the website was

helpful

What to communicate?What interests your class?

News about the college / Alumnae AssociationStories about classmatesClass events (mini reunions, etc.)Milestones (first class baby, first class alumnae

daughter, etc.)Specifics about your reunion plans and things to

build excitement

How to communicate?Class newsletters

Class website

Social media (Facebook, Twitter, YouTube)

MHConnect

Birthday cards

Personal communication

Interactive (quiz, contest)

When to communicate?Have a rhythm

MHC annual events

NOW as you get your reunion planning underway

Example Communications Plan

Message Vehicle Timing OwnerClass updates e-newsletter Quarterly Secretary

Immediate MHC news

Facebook page

Continual Secretary

Personal congrats

Email/ Phone Continual President

NYC Mini-Reunion

Mini reunion March 20-22 Reunion chairs

Reunion plans

Website As new information is available

Reunion chairs

Best Practices - websites

Best Practices - birthdays