Cca communications plan

7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com

Prepared by:


Introductions…

SpeakerBox Communications is a B2B technology PR firm

(Competes with subwoofers and the Bud Light Speaker Box tailgate toy).

Elizabeth Shea: President & CEO of SpeakerBox, founded in 1997

(Competes with Elizabeth Shea, country-western singer, for first page ranking)


SpeakerBox Fast Facts

Founded: 1997Employees: 17

Specialties: B2B Tech and TelcoOffice: McLean, VA


Why Are We Here?


What Is the CCA?


The CCA: New Messaging

The Cloud Communications Alliance (CCA) is an industry peer

association dedicated to fostering the growth of cloud

communications – hosted communications services that

offer enterprises the best in voice and data

communications and storage while at the same time

reducing costs.


CCA: New Messaging/Goals

Promote awareness and advance the adoption and understanding of cloud communications services and their benefits

Educate businesses about the ways to build, deploy and scale enterprise communications systems

Provide a forum where industry leaders can come together to discuss key topics and goals – and give them the infrastructure to collectively share solutions that will help them (and the industry) achieve those goals

Create and adopt standards for cloud communications technologies

Present and promote the best in class companies to the public

Ensure the public of high standards in all dealings with CCA members by pledging to adhere to an Ethical Code of Conduct


2013 CCA Marketing Goals

Membership Goal: 6-8 New Members

2 New Vendor Members (Sponsors)

Be Recognized as the Gold Seal of Approval by customers, providing third party credibility for its

members.

Be seen as a thought leader for the industry


2012 Highlights: Website Changes

Website Changes:

Written to showcase CCA benefits to customers, members.

New messaging reflects association focus

Calls to action more obvious to drive membership

Vendor members represented as sponsors

Next Up:

Personalize with pictures, clean up logos.

Photo roll from events showcasing past meetings.


2012 Highlights: Conference Support

ITEXPO Media Coverage/Interviews

New Collateral

ITEXPO Podcasts– Sean Burke, Telovations– Dave Gilbert, SimpleSignal– Dean Parker, Callis– Evin Hunt, Shango – Jim Kaiser, J-Curve– Mike Timar, Alteva

http://cloudcommunicationsnews.com/2012/10/12/sean-burke-of-telovations-at-itexpo-west-2012/

http://www.telecomreseller.com/2012/10/03/cca-at-itexpo/

http://cloudcommunicationsnews.com/2012/10/12/dean-parker-of-callis-communications-at-itexpo-west-2012/

http://cloudcommunicationsnews.com/2012/10/12/evin-hunt-of-shango-at-itexpo-west-2012/

http://cloudcommunicationsnews.com/2012/10/10/jim-kaiser-of-j-curve-at-itexpo-west-2012/

http://cloudcommunicationsnews.com/2012/10/10/mike-timar-of-alteva-at-itexpo-west-2012/


WIIFM? (What’s In It For Me?)

Higher/deeper membership represents greater networking, greater strength as an organization (and

better quarterly meetings!)

Opportunity to leverage CCA infrastructure for member benefit in marketing, sales and support.

Affiliation with a world-class organization that represents the best of the best.

Did we mention the great quarterly meetings?


How We’ll Reach Our Goal

Membership Drive

Social Media

Initiatives

Email Campaigns

Promote CCA

Members

Media Relations

White Paper Call to Action

Refresh CCA messaging: “Association” Versus “Alliance” Enhance Thought Leadership of CCA

Aggressive Outreach to Industry:


Association Versus Alliance

Promote Board of Directors as Steering Committee for CCA Mission. Opportunities for Members to Participate in BOD over time. Volunteer positions.

Still the Cloud Communications Alliance (CCA): but referred to as non-profit association.

Vendor Members Become “Sponsors” which signifies support for the membership base.

Promote image of advocacy-based, forward-thinking membership organization rather than a buying entity or strictly a teaming arrangement.


Case in Point


Leverage The CCA For Your Business!

Send your company news to CCA and we’ll promote on the Cloud Communications News Portal blog, TelecomReseller and other social media channels.

Byline a blog post on a topic on cloud communications and we’ll publish it on the TelecomReseller blog and Cloud Communications blog.

Participate in a podcast for TelecomReseller, leverage links to your site.

Follow @cloudnewsportal on Twitter, we’ll follow you back.

Send us your blog address and we’ll include on the CCA website.

Leverage the CCA media list for telecom and cloud communications reporters, analysts and influencers. Put your marketing person in touch with CCA.

The CCA will manage a speaking database of opportunities; leverage for your own company!


Let’s Build Our Community

Support other members by subscribing to their blog and social media channels (Facebook, Twitter, YouTube channels).

Add the CCA Membership Seal to your website to signify inclusion in the CCA.

Include the CCA on your media list for news, upcoming announcements, speaking engagements, awards.


Member Resources

Joe Marion, President, Executive [email protected]

www.cloudcommunications.com

Doug GreenTelecomReseller

[email protected]

Larry LisserEmbrase

[email protected]

Elizabeth SheaSpeakerBox Communications

[email protected]@speakerboxpr.com

mailto:[email protected]

http://www.cloudcommunications.com/


http://www.telecomreseller.com/


http://www.embrase.com/




Brainstorm

What do YOU want to see?


Appendix: Tactical Marketing Plan

Tactic Q1 Q2 Q3 Q4Website Add BOD page,

more call to action pages

Add Resources Page; build out member data

White Paper Write cloud communications white paper

Pitch to media outlets for publication

Call-to-action campaign for customers

CCA Media relations

Proactive pitching on trends, CCA thought leadership

Issue one press release per month



Member Media Relations

Promote and pitch member news as needed




Blogging 1 post per month 1 post per month

1 post per month

1 post per month

Podcasts Coordinate 1 podcast/month with members

Coordinate 1 podcast/month with members




Appendix: Tactical Marketing Plan

Tactic Q1 Q2 Q3 Q4Email Campaign

Add BOD page, more call to action pages

Add Resources Page; build out member data

Capture inbound data

Social Media Write cloud communications white paper

Pitch to media outlets for publication

Call-to-action campaign for customers

Member Case Studies

Promote member case studies to media




Trade Shows TBD: Discussion TBD: Discussion TBD: Discussion TBD: Discussion

Member Materials

Revise with new messaging

Documents

Cca communications plan