Corporate objectivese.g. survival

Operations Objectives

e.g. innovation

FinanceObjectives

e.g. cash-flowmanagement

Marketing Objectives

e.g. increase sales

HumanResource

Objectives e.g. Make full use of

workforce

OperationStrategies

e.g. researchAnd development

Finance Strategiese.g. cost

minimisation

MarketingObjectivese.g. new markets

HR strategiese.g. training

Initiatives andNew workforce