1.LIZ CARVERjointheconvo.tumblr.com facebook.com/lcarver @lizcarverdesign

2. PARA QUE USAMOS REDES SOCIALES?THE NOT-SO-THE OBVIOUS OBVIOUS Encontrar Es poderosoamigos viejos Tiene potencial Hacer amigos Es un deportede equiponuevos Para discipular a Es fcillos campistas Es divertido Es el futuro 3. WHY USE SOCIAL MEDIA FOR MINISTRY?CONNECT Yes, we are in ministry, but networking and communicationare required! Connect with volunteers Build new connections for ministry! Connect with other people who do what you do and getquick access to quality resources that they share on theirown tweets, blogs, or Facebook Supporters will have a greater sense of being connectedwith you through more communication. At the VERY LEAST, an update in a Facebook News Feedfrom LArcada or you is a great reminder to your financialsupporters that you still exist.(Consider using Facebook & Twitter lists to stay organized) 4. WHY USE SOCIAL MEDIA FOR MINISTRY? ENGAGE We have an opportunity to join in a global conversationgoing on all around us every day, and to engage inministry every day. Disciple your volunteers/campers long after theyve gonehome for the summer (consider using Facebook Groupsto do this) 5. WHY USE SOCIAL MEDIA FOR MINISTRY? INFORM Social Media is a great, quick way to reach people. Sharing Not only can you reach people, but byreaching your fans/friends/followers, you enable all ofTHEM to join the team, and to easily pass along invitesand information to family & friends. This, in turn, increases awareness for your ministry. 6. WHY USE SOCIAL MEDIA FOR MINISTRY? EVERYONE IS ALREADY THERE! 8 years ago, all we had were websites. But Websites will NEVER see the kind of trafficthat Social Media will. Websites will never have the kind of personalinvestment/engagement from your usersthat Social Media will. 7. WHY USE SOCIAL MEDIA FOR MINISTRY?ITS FREE! 8. ALSO Jesus was masterful at communicating spiritualtruths in settings and with language that connectedwith his listeners. Paul strived to be fluent in the language of hisculture (1 Cor. 9:22). When used wisely, social media is a powerful toolfor church leaders serious about this rich legacy ofcontextualized communication. This is the language of our listeners! 9. ENTRE HOY Y MANANA1. Well create a Social Media Plan which networks are right for you relational social networking? Where should you invest your energy?2. Well talk through how to claim your physical location through Google, Facebook, y FourSquare to encourage check-ins (aka free publicity)3. Well learn how maximize your time with a Social Media Champion and Viral Carriers4. Well talk about how you can optimize your website to work with social media & be found more easily.5. Well talk about how to integrate current print resources with social media.6. Well have fun, and learn a LOT!!! 10. MY RECOMMENDATIONSEvery Business/Camp/Ministry should be active on: Facebook Twitter YouTube A Website that is connected with Google, has lots of images(so it can be easily shared) and videos (from YouTube) And at least one more depending on your audience (Blogwith Tumblr orBlogger, FourSquare, Vimeo, Google+, Flickr, depende desu audenca o comunidad (Un Blog con Tumblr oWordpress oBlogger, FourSquare, YouTube, Google+, Flickr, Vimeo, Ustream, LiveStream, etc.) 11. www.facebookaddictiondisorder.net 12. FACEBOOK OPTIONS:PROFILE GROUPPAGEThis is for an individual This is for a group of This is for a(NEVER FOR Aindividualsbusiness, company, braBUSINESS) (NEVER FOR A nd, or celebrityBUSINESS)-its impossible to have a*Consider using listspage without having ato organize your friendsEx: To communicate profilewith volunteers-there can be more than 1 administrator of a page 13. FACEBOOK GROUPSFacebook Groups are a great resource for private communication.1. Control who sees your group (3 levels of security) Secret only members can see the group and what members post. Closed anyone can see the group. Only members can see the posts. Open (public) Anyone can see the group and what members post.2. Share with the group Post updates, questions, photos & more Chat with the group (You could have set office hours to communicate with the members of your group) Create shared docs Schedule group events3. Stay in the know1. Get notified about new posts so you never miss an update2. Connect off Facebook using the groups shared email address.www.facebook.com/groups (get started & find out more!) 14. PAGESFor public figures, organizations & businesses. Page Administrators (there can be more than one) can be private foradded security or public if it makes more sense. People and other pages (churches, other ministries, businesses, publicfigures) can connect to your page by liking your page and becomingyour fan. Work hard to form connections with logical ministry partners, andnetwork with influencers who might extend your ministrys reach. Your pages content is distributed virally when your audience respondsto or shares it.(Note: Pages cannot currently tag profiles, only other pages) 15. EVENTS Comes with all profiles and pages A great way to share prayer needs, upcoming events andmore with supporters. Upon creating an event, a News Feedstory with event info will post to your Page or Profile, and youraudience can RSVP. You can increase RSVPs by posting status updates leading upto the Event, emailing lists, and linking from your website/blog. Be careful about creating an event and people thinking that anRSVP there is good enough if you want them to RSVPonline. Liz says, I would creatively promote my next event withmore than a simple announcement. 16. FACEBOOK VS. TWITTER YOU SHOULD USE BOTH.FACEBOOKTWITTERSe usa Facebook paraSe usa Twitter paraconectarse con personas que conectarse con personas queya conocen. ya conocen y para encotrar aNoticias de tu mundolas que tienen la mismainters.500 millines de usuarios 46% varones, 54% damasNoticias del mundo 41% lo usan cada daEs para aprender y descubrir106 millines de usuarios 48% varones, 52% damas 52% lo usan cada da600 million searches daily** 17. SO.WHOS ON TWITTER? Twitter has the most users with higher education onall of the social networks. 37% of Twitter users have graduated fromUniversity. Twitter users are also the wealthiest users withmore than of users making more than$75,000/year 18. THE LANGUAGE OF TWITTER:TWEET- the message itselfTWITEAR the act of posting a message to twitterSEGUIDORES Users who receive your tweetsSEGUIRTo subscribe to the tweets of another Twitter user. 19. THE LANGUAGE OF TWITTER @ (MENCIONA) se usa @_____ paramencionar un usuario de Twitter. Es un link aesa persona. Por ejemplo: El taller de@lizcarverdesign en la conferencia de @CCIEspanafue increble. RETWITEAR forward el tweet de un usuarioa tus seguidores. Por ejemplo: RT@LArcadaTweet: El taller de @lizcarverdesign en laconferencia de @CCIEspana 20. THE LANGUAGE OF TWITTER # (Hashtag) Se usan hashtags paracategorizar tu tweet y etiqueterlo en el nubede todos los tweets. Por ejemplo: No puedo creerlo que hace Dios en los campamentos de Espaa.#QueGrandeEsDios 21. EMPEZAR CON TWITTER1. Encontrar a empresas y personas que conoces y seguirlos.2. Encontrar a empresas y personas de la misma inters y seguirlos.3. Encontrar a empresas y personas en tu area.4. Empezar a twitear. Y no terminas!5. Inscribir en HOOTSUITE (hootsuite.com) para schedule tus tweets y posts en Facebook. 22. YOUTUBE.COM Over 3 billion video views per day Over 35 hours of video uploaded per minute More video is uploaded to YouTube in one month than the 3 major US networkscreated in 60 years YouTubes demographic is broad: 18-54 years old Nearly 17 million people have connected their YouTube account to at least onesocial service (Facebook, Twitter, Orkut, Buzz, etc.) There are more than 500 tweets pre minute containing a YouTube link Millions of subscriptions happen each day. Use KeepVid.com to grab the .mp3 or mp4 or mov of a YouTube file for playback.World Reliefs YouTube CHANNEL: http://www.youtube.com/WorldReliefLArcadas YouTube CHANNEL: http://www.youtube.com/ArcadaTube 23. YOUTUBE.COM You should create a Channel for your ministry. First, sign up for a user account, and then navigate to MyChannel You can customize your channel with a background and yourlogo You can set a featured video Make sure to use LOTS OF TAGS!! And dont upload anything that isnt yours (music, images, etc.) Consider using a Facebook App to pull in your YouTubechannel, so your fans can watch the videos & comment withinthe Facebook Page itself 24. WHY IS THIS SO POPULAR? Location based services allow users toconnect with others based on their currentlocations. In most cases, people use theirsmartphones(iPhone, Android, Blackberry), to check-into businesses like restaurants, bars andstores they visit. These locations are thenbroadcasted to their online friends. 25. WHY YOU NEED TO PARTICIPATE:1. PUBLICIDAD GRATIS - if users see their friends check in to a location, they may be more likely to visit2. CRTICAS - most location-based tools allow users to write review of the places they frequent. These reviews are then shared with other users who check in to those locations.3. OFERTAS sites allow businesses to unlock special deals by checking in. These specials encourage frequency, first-time visits, and competition among customers.4. If you dont take the initiative to set this up, someone else (one of your campistas) will do it for you. 26. FOURSQUARE.COM Location-based social networking website for mobile devices, such assmartphones. Users check-in at venues using a mobile website, text messaging, or anapp. Location is based on GPS hardware in the mobile device. Each check-in awards the user points and sometimes badges. Mayorship if a user has checked-in to a venue on more days than anyoneelse in the past 60 days, they will be crowned the mayor of that venue. Badges badges are earned by checking into various venues. (On October22, 2010, astronaut Douglas H. Wheelock unlocked the NASA Explorerbadge by checking into foursquare from the International Space Station.) Superuser status There are 3 levels of superuser status, selected byfoursquare staff for their helpful contributions to the community.https://foursquare.com/business/ 27. FACEBOOK PLACE PAGESAddresses in Spain are not yet recognized by Facebook, but Iexpect that will change any day now.Until then, if you do NOT yet have a Facebook Page, you shouldphysically go to your location with your phone, check in and thencreate a page based on that location.If you DO have a Facebook Page be patient! It will happen, andwhen it does, you will have access to Facebook Deals, FacebookRecommendations, Facebook Check-Ins and much more! 28. GOOGLE+ Google Plus is a social networking site created by Google to compete withFacebook. Google+ (written both ways) integrates social services such as Google Profilesand Google Buzz, organizes people into Circles, creates group video chat spotscalled Hangouts, and Sparks. Google+ Hangouts are a GREAT way to have meetings, share Google Docs, etc. Sparks allow users to identify topics they might be interested in sharing withothers. Connected with Picasa Google Pages opened on November 7, which allows users to set up profiles andthe syndication of posts relating to organizations. 29. CONNECTING TWITTER & FACEBOOK1. Send Twitter Tweets to Facebook. Gototwitter.com/about/resources/widgets/facebook2. Send Facebook profile posts or pageposts to Twitter. Go tofacebook.com/twitter 30. FIND A CHAMPIONEvery project needs a champion. So doessocial media.Find someone who can champion SocialMedia for your campamento and that youtrust to be your voice online. 31. SCHEDULE TWEETS & POSTS WHEN YOURE BUSYScheduling Programs like HootSuite and TweetDeck allow you towrite your updates for a week in one sitting. 32. BE LIKE GOLDILOCKS Dont do too little, dont do toomuchStart with what youcan, and STAY ACTIVE! Make Social Media a part of yourdaily or weekly routine, just as youcheck emails, do weekly chores. The best time to post on Facebookis Saturday at lunchtime. Remember not to start theconversation and walk away!