Qualities of an A grade work What students commonly do badly

Make sure the actual production has been well planned and show this through the music video.

Use a variety of different shots, and appropriate material including controlled use of the camera and give attention framing and mise en scene

Use appropriate pace ad syncing of sound and visual

Use editing so the meaning is apparent, appropriate use of shot transitions and captions

Make sure the production doesn’t look made up as I go along.

Don’t take over long takes

Poor syncing

Editing did not match the rhythm

Lack of thought in mise en scene

Lighting was not considered

Final production

Ancillary Digipak

Qualities of an A grade work What students commonly do badly

Make sure the digipak follows conventions

Make sure there’s a lot of original images

Institutional details in place

Use typography well

Make sure there is proof of contribution and make that proof evident on the blog.

Ancillary poster

Qualities of an A grade work What students commonly do badly

Use of original images

Make sure mise en scene matches the genre

Good use of lighting

Make sure the poster follows typical conventions

Don’t consider the use of lighting

No effort seems to be made in terms of mise en scene

The original images don’t seem to be planned out very well