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Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership
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Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice
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Who are we? What do we do?
What do we do?• Training & teaching• Communications • Technology/information systems• Program or project management• Direct healthcare• Research & evaluation• Advocacy / community organizing
Finding Ana-Marie & Joining the public health social media effort
CARD can be found online at:www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at:www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
Let’s see where we are…
What is YOUR comfort with the world of new & social media?
Rate your Organizational Readiness to engage with these tools 5UCB CHL
Wordle.net6UCB CHL
Let’s Share:What are the questions you have about this whole social media thing?
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Finding Ana-Marie & Joining the public health effort
CARD can be found online at:www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at:www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
We are in this together!
• Metrics• Rational policy for medical professionals
to use• Cohesive strategy• Time commitment• Will it work internally• How often do we engage/update?• Touch choices – which tools?
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We are in this together!
• What is step one?• Cultural competency / Language issues• C-Level Executives – do they use?• Risks – legal, privacy, IT, records
management• Evaluation of Success• Critics – when & how to engage• Prove it – does this stuff really work?
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Wordle.net11UCB CHL
The Big Four Questions… And Thoughts on Answers
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Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
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Only YOU can find what works for you & your organization
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HELP is out there – tons of it
BethKanter.org
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Who do you admire? What successes have you seen?
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New Media
Success17UCB CHL
New Media
Success18UCB CHL
http://www.youtube.com/watch?v=1tWmfRSGoMc
My E-Patient Twitter Success Story
When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was…"Twitter."
Twitter leads to diagnosis and treatment:The Story of Erin Turner
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1. Mother reads story USA Today re: wrist pain2. Tells daughter about news story3. Daughter participates in #wristpain
tweet chat hosted by Mayo Clinic4. Talks with same doctor from news story
and reviews Mayo site for information5. Makes appointment with doc6. Diagnosis made, surgery within 24 hrs7. Blog post about experience, which
further spreads information…
Twitter leads to diagnosis and treatment The Story of Erin Turner
Dr. Richard Berger
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RESULTS:Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business
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New & Social Media Transformations
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PREPARE FOR HEALTHSocial Media FellowsAlameda County Public HealthChanging Organizations
Building Capacity – 20 then 100Creating Learning CommunitiesReaching the Underserved Meeting Clients where they are
Who are we trying to reach?• Our patients• Local health department staff• Gay & Bisexual men• Teens• MUC Davis students• Members of Kaiser • Internal audience - Public Health staff• Interpreters and bilingual health care providers• College students• State funded preschool staff and licensing analysts• Policymakers and C-Suite healthcare executives (many)• Young parents• Low-income residents of Alameda County (especially seniors and people with
disabilities)• Women over the age of 40
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Congratulations! You now own your
own network & newspaper
We can all do this! Take one step…
In the next 5-7 days:1.For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 25
