AUTOMOTIVE WORKSHOPS

Group Members

• Yip Xiaojung (0323852)

• Leong Darren (0323645)

• Alwin Ng (0323596)

• Chung How Cyong (0324152)

• Kenneth Tan (0322482)

• Ng Sheng Zhe (0323830)

• Goh Jia Jun (0322302)

Analysis of 2 businesses in similar industries in different geographical location

Brief History of Automotive Workshops

• Early car owners had to maintain own vehicles

•Rich owners had to hire drivers

• Then, standardized parts were used

• Easier to repair & maintain vehicles

• This caused the increase in the automotive workshop industry

Places of Research

Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre

Outside Klang Valley – Malacca,

Hock Tyre Services & Batteries Sdn. Bhd.

Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre

• Owner – Mr. Ng Chian Fain

• 3 branches

• Services provided – wheel balancing, vehicle repairs & gearbox overhauls

• Capital RM300k-350k

• Revenue RM1.8mil

• Customer Age Ranges from 40-50years old

Strategies used to compete with competitors

• Provide good customer service

• Price of goods and services are reasonable

• Promote with advertisements on newspapers and Facebook page

Vast variety of engine oil and car parts.

A vehicle being repaired in the workshop

Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd.

• Branch owner – Ms. Joan Lim

• 3 branches

• The main products sold in the shop are tyres. They sell several brands of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.

• Also produces own brand for suspension – RedPhoenix

• Revenue RM7mil

Strategies used to compete with competitors

• Provide excellent customer service

• Sets price of services at a reasonable price

• Promote on the internet

• Use up to date services and technology

• Each branch has own specialty

Different types and brands of rims

Variety of engine oil, vipers and suspension

RedPhoenix, their own brand for off-road vehicles suspension

Similarities in both businesses

• Type of business

• Shop lot location

• Branches

• Main consumers

Differences in both businesses

• Competitiveness in location

• Annual revenue

• Average number of customers (monthly)

Suggestions to both the businesses

• For E.H. Auto Care Service Centre

• Provide greater quality and customer service

• Treat customers better

Suggestions to both the businesses

• For Hock Tyre Services and Batteries

• Hire more mechanics to cater for the overflowing customers

• Produce a bigger and nicer signboard to attract more customers

Thank You!

Bandar Sunway Malacca