Matthew Zanardi

Company Background

Campaign

Bar Scene

New FAD

America’s Colleges

Target Audience

College Students

“Bar Stars”

Key performance Indicators

Increase Availability at BarsRed Bull on Menus

Increase amount of Bar Signs

Boost sales in demographic by 5%

Big Idea

Red Bull Dispensers

Red Bull Specials at Bars

Red Bull App

Keeps track of Red Bull ConsumptionReward Program

Shows Bar Specials

Games

Tools & Tactics

Campus Reps

Establish good relationships w/Bars

Budget

$15,000 App

$250,000 signs and appeal

$250,000 Free Red Bull drink

$85,000 Sponsor tailgates

Total= $600,000

Summary

Change Red Bull’s image around college campuses

Increase Visual advertisements in bars

Increase sales by 5% in college towns across America over the next year