GolazoAbout the Game

Football Magazine

Market

Young adult target audience

Children and teenager audience

La Gazzetta Dello Sport

Studio Shoots in a Football Magazine

Chelsea’s Demba Ba and Petr Cech studio shoot for the Official Chelsea Magazine.

Audience

The young and middle aged man is the target audience.

Ages 25-40

There is a gap in the market for older audiences.

People will demand quality writing and intelligent article structuring.

Avoiding stereotypical magazine formulas and language that has become mundane.

Look and Design

Similarities between the

older design and the italian design

Beano comic shares the old fashioned design that would work unequal as a modern

football magazine

Sectioned design

Creative Double Page in “World Soccer”

Ways to Create Interest

Content

Are the Vinnie Jones’ gone from the game?

Monthly Double page spread reminiscing about historic events in

football with photographs

Comparison to old retired playersand managerial techniques

Advertising

Thank you for listening

Are there any questions?