Cultural Policy Project: LeuvenVerhaaltRob Defresne, Machteld Vancraeynest,

Martijn Van Cauwenberg en Laura Van Roey

Overview of Content

•Visit to Brussels

•Presentation and development of the idea

•Relevance of LeuvenVerhaalt

•Working process

•Marketing and communication

•Financial aspects of the project

•The Results

•SWOT-analysis

Visit to Brussels

BIP

Presentation of the idea

•Division of tasks

•Initial idea: audio, tour, stories about Leuven

•Development and adjustments

•LeuvenVerhaalt:

Relevance

•Leuven

•For all ages

•A platform for those who are interested in writing and cultural heritage

•High degree of accessibility (internet)

Working Process

•Concept

•Contacting partners (Buren/PassaPorta/‘t STUK)

•Call for writers and follow-up

•Website

•Subsidies

•Evaluation and closure

Marketing and Communiation

•MARKETING:

•Website

•Social Media

•Blog

•Facebook

•Twitter

Marketing and Communiation

•COMMUNICATION:

• Logo

• Call to interested parties through display of posters

• E-mail (leuvenverhaalt@gmail.com)

• Media (Het Nieuwsblad and Radio Scorpio)

Financial Aspects

•Budget

•Larger subsidy demand for audio-recording

•Smaller subsidy demand for promotion and marketing

The Result

•6 short stories (by 4 writers) are published on the website. For example ‘Spoken in de Diestsestraat’ or ‘De Kleine Louis’

•Download the story from the website and more information about the writers

•“Hij hield zijn adem in, want iets verder en hoger in de lucht verscheen weer een licht, deze keer blauwachtig.” (“Faust waart rond in Leuven”)

•Ik wil ze tegenhouden, elke nacht. Maar zonder armen lukt dat niet. Nacht na nacht vertrekken ze, dus ga ik mee. Mijn oudere zus is een kop kleiner. De jongste loopt zonder benen, maar eigenlijk zweven we alle drie.(“Herbeginnen zal het nooit”)

The Result

•Contacted ‘t STUK but recording a story on audio was not possible. Focus: a map on the website. It shows the different places where the stories take place in the city

•Volksverhalendatabank

SWOT-analysis

•Strenghts

•Weakness

•Opportunities

•Threats

Thank You!