Cultural Policy project by Erica Moldovan, Silke Laenen, Robine De Coster

and Anke Vanderwaeren

Who are we?

4 students bound by similar interest, but with different background...

Who are we?

• Erica: international student – actress

• Silke: master degree Sociology

• Robine: bachelor degree Social-Cultural Work

• Anke: bachelor degree Journalism

Introduction

Explaining Street Art Leuven in general...

Mission

• Open peoples eyes – Free art around the corner

• Improve the image– No vandalism but form of art

Target group

• Youngsters: 16 - 28 years old – Pupils and students

• Inhabitants of Leuven

Original idea

• Printed ‘street art map’

• Guided tours

• Cooperation tourism department and youth department of Leuven

Evolution

• More knowledge about street art

• Conversations with artists and people with more background

→ more dynamic online platform, exhibition, workshops and live perfomance on wall

The initial plan.

What we originally intended to do…

A Street Art Event in Leuven

• When? And how long?• Where?• What?– An exhibition combined with a vernissage– Launch of our virtual map, by means of a virtual tour

installation– Live painting of wall– Workshops with local youngsters

We created a platform.

In order to reach our goals.

www.streetartleuven.be

• As a central platform

• Static page, that:o Tells people who we areo Links to our TumblroAnd FacebookoAnd our map on the Mijn Leuven site

www.streetartleuven.be

http://blog.streetartleuven.be

www.facebook.com/streetartleuven

Our ‘Mijn Leuven’ map

Communication plan

Our most important contacts are…

• October 2011: first contacts with gmail adress streetartleuven@gmail.com

– Street Art Belgium by Robine – Youth Department of Leuven by Anke– Pangaea by Erica: reserved the date we would like to

organise our little festival: 19 April 2012 (a Thursday).

Street Art Belgium

• Is an organisation that is very inspiring for us, since they are doing basically the same what we want to do, but on a larger scale.

• They agreed to help us by:– Sharing their contacts and artists with us – Insights regarding the funding and promoting

of our event

Youth department of Leuven

• They agreed to offer us some space on their website and promote us and the event we were planning to do: http://www.mijnleuven.be

• Anke went to look for other street artists that have a connection with Leuven

• From March on, nearly every week an article or an interview with a street artist will be posted on the site of the youth department

Pangaea

• International meeting center of KULeuven

• Agreed to host our event on the 19th of April 2012 • Agreed with one of our important goals: the

restoration of the exterior wall of the Pangaea building.

Pangaea

© http://www.veto.be/jg38/veto3800/welkom-in-leuven

Further activities

Listed in chronologcal order…

November

November

• An interesting chat with Bruksel Binnestebuiten during our trip to Brussels. The outcome of this meeting consisted in insights regarding:

– Organizing guided tours– And creating maps

February

February

• Conversation with Hans Geyens – the central artist in the network – and he gave us further contacts from other street artists from Leuven and several tips:

– To drop the static map– To consider painting the exterior wall of Pangaea– And refreshing methods to promote street art like

stickers

March

• writing a number of articles for the site of the youth department featuring DinDin, Sir5, Hans, Pure, Bisser

• Start up of the street art map of the youth department of Leuven

• we became a partner of ‘Leuven in Scène’ – a theatre festival in Leuven containing a side event for young people that focus on forms of street theatre

April

• we were contacted by a number of organizations that wanted to work with us:

– Cult! : the culture program of Radio Scorpio– Happy Campers – The Youth Department of Leuven wants to work with

us around legalising a wall in Leuven, namely the Brugbergpad at the station.

The budget

Costs and the search for finances…

All the organizations and contacts mentioned before offered their help, by promoting us and our event, by offering partnership for their events but for now they could not help us financially.

Costs• Total budget : 411.26 EURO consisting in:

– Adevertising and promotion• Website streetartleuven.be: 44 euro

– Insurance art works• Provided by Kunstwerkt.be: 120 euro

– Printing and publication by eventdrukker.be• Stickers: 250*A8 = 56.52 euro • Flyers: 1250*A6 = 40.74

– Equipment, materials and other capital expenses • Spray cans ordered by ArtPrimo.com : 5,95 $ * 10 = ca. 50 euro

– Other expenses • Protocol costs: 100 euro

Search for finances

• Created a sponsor dossier

• Went to several stores: – Twits – Giraffe records

© http://www.twits.be & http://www.girafferecords.be

Accomplishments

What we reached so far…

Online platform • Very active facebook account

Online platform

• Mijnleuven.be:

– articles: about 100 views for each article – Elaborated street art map

Exhibition

• Postponed because of budget problems

• New budget → exhibition in September or October

• Premiere of virtual tour: first day of exhibition

Wall restoration

• We have already permission

• Postponed to 2013 because of construction works

Cooperation youth department

• Asked us to brainstorm about Leuven In Scène

• Asked our help with new project about street art for the near future

• Ideas for legal graffiti wall: Brugbergpad

Brugbergpad

© http://edflex.blogspot.com/2010_11_01_archive.html

Happy Campers

• Promoting their event

• Covering their event on our platform

Happy Campers

Happy Campers

Cult! Radio Scorpio

• Organizing street art tour:

– Interview on Radio Scorpio – Article in Veto– Demand for more such tours

Cult! Radio Scorpio

The future

More Street Art Leuven to come…

The future

• Keep on working on the project

– Online platform – Exhibition in September or October – Restoring the wall in 2013– Leuven in Scène – Legalising Brugbergpad?

Any questions?

Thank you for the attention!