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Matching Your Talent with Opportunity
November 2013
Wouter CappendijkTalent Solutions Consultant
STUDENTS
@woutercap
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
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LinkedIn’s mission:
260M+Members worldwide
184 MMonthly unique visitors
+2 newMembers per second
Monthly uniques source:Comscore
©2012 LinkedIn Corporation. All Rights Reserved.44
“Connect the world’s
professionals to make them
more productive and
successful.
Employers in Belgium
on LinkedIn
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Employers sell themselves – “this is a great
place to work and develop your career…”
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Employers share their latest opportunities
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People you know at this company & insights
Employers can use CheckIn for campus event
registrations to build their “talent pools”…
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LinkedIn CheckIn
For event registrations.
Easy, fast, mobile, data-driven
Employers proactively target the talent they
need using LinkedIn Recruiter
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Employers proactively target the talent they
need using LinkedIn Recruiter
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Universities
on LinkedIn
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Introducing the new University Pages…
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Introducing the new University Pages…
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LinkedIn is building dedicated content, tools and
insights for everyone…
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www.linkedin.com/edu/
Your
opportunity
Opportunity
Insight+
Engagement
Identity+
also how you interact
Your Identity
So you need to get the basics right…
Your Elevator Pitch
Express your aspirations…
Your Experience / Education / ProjectsFocus on your top selling points
Highlights from current / most recent role
What are your objectives?
How do you fit into overall organisation?
What projects have you worked on?
What have you achieved / delivered?
Recognise keywords
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Make you experience come alive, stand out:
Use attachments
Use video links
Use Slideshare
Your Skills & RecommendationsAdd your skills and expertise – and get endorsed
Add skills
Get
endorsed
20Collect valued recommendations
Go for 100%...Add relevant documentation…
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So now you have an
awesome profile……how do you optimise your
LinkedIn presence?
Insights…
Build Your Network – expand your reach and influenceImport from your email address books
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Your email
Groups – get your settings right
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• Group Size can be important – but is not always the best
indicator of quality.
• A healthy group has frequent discussion topics, but
remains focused on topic.
A lot of spam or agency vacancy posts suggest the group
is badly maintained.
Find the right Group for you
What about
Jobs?
Jobs on LinkedInRecommended job matches on your Home page
26Your Profile is critical for quality matching…
Follow Companies you are interested in working for
Followers receive relevant updates, news, links – and jobs
Research companiesDo you feel a connection?
Company mission, products and services
Company culture and employees’ skills
News about the company, industry and competitors
Information about the role – search for members already
holding the role / similar roles
Information about the person interviewing you
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How about alumni from your
university?
Opportunity
Insight+
Engagement
Identity+
Your activity speaks as loud as
your profile
Engagement
Give! Give! Give!- Update Your Status, Contribute to Groups
Regularly share knowledge to your network
Latest jobs
Relevant news
and insights
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Group
discussions
The top 5 things you should know:
1. Complete and enhance your personal profile
2. Connect and grow your network
3. Join and be active in a relevant networking Group
4. Follow and explore companies / people of interest
5. Be an active collaborator – share, update your
status, discuss…GIVE to your network.
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Resources: http://students.linkedin.com/
Thank you
Wouter Cappendijk
@woutercap
