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People Can Smell Your Cheese

TM

The Secrets of Webinar Effectiveness

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The Trouble with Webinars

MULTITASKING

BUSYBORING

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The Secrets of Webinar Effectiveness

The Trouble with your webinar is…

People can smell your cheese!

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Make Certain Your Webinar is LOADED

● Length● Key in attracting and keeping an audiences attention

● Outcome● Crucial in getting your target to attend

● Authenticity● Your reputation is paramount for repeat attendance

● Delivery● Don’t allow your words to hinder your message

● Engagement● Speaking as though your audience is actually there

● Deal● Making a pact with your audience

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Front-End or Back-End Cheese

● Cheese is your attractant ● Is it better to give your cheese first or last?

● The more senior the audience the sooner you give it● Then explain the effect and elements

● The less senior the audience reverse the order● Explain the elements, effect and then hand out the

cheese

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Your Three Webinar Targets

LEADERSHIP

MANAGEMENT

END USER

Maximize Your Development and

Delivery

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Marketing Your Webinar

● Choose Your Target (singular)● Leadership, Management, End User

● Message should be unique for each● Written in THEIR language● Short catch phrase

● Multi-channel ● Phone, email, social media, text, mailer● 8 Week Lead Time

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Want to Learn More?

● Become a Readiness Member● http://www.cnvrg.com/member

● Follow Me in Social Media● Facebook, Twitter, LinkedIn

● Or walk into my 3D Virtual Office● http://

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