1. Nielsen Book: Metadata anddiscoverabilityLucy Huddlestone Business DevelopmentManagerThursday 10 MayWarsaw International Book FairWI tti lB kF iMeta data and sales

2. Agenda What does Nielsen do? What does Nielsen Book do? Identification: the ISBN and the ISTC Discovery Transactions Measurement B kD t O li dBookData Online demonstrationt ti 2 Copyright 2010 The Nielsen Company. Confidential and proprietary. 3. What does Nielsen do? 3 Copyright 2010 The Nielsen Company. Confidential and proprietary. 4. More than 34,000 employees in over 100countriescountries Nielsen measures markets, media and consumerbehavior across industries and around the world(including Russia - but not yet in the book world) We transform raw data into strategic insights andtailor-made recommendations We analyse and advise about complex sales andmarketing issues for winning business decisions 4 Copyright 2010 The Nielsen Company. Confidential and proprietary. 5. Nielsens global clients include5Copyright 2010 The Nielsen Company. Confidential and proprietary. 6. What does Nielsen Book do? 6 Copyright 2010 The Nielsen Company. Confidential and proprietary. 7. Joseph Whitaker to Nielsen (1858-2010) The Bookseller magazine 1858 Bibliographic data catalogue 1874 ISBN formed 1967 Data on Microfiche 1978 TeleOrdering launched 1979 B kDBookData CD ROM 1987CD-ROM BookScan: 1995 UK 1999 Australia 2002 US 2007 Italy, Denmark, New Zealand 2008 S th Af i South Africa 2009 LibScan 2010 India 7 Copyright 2010 The Nielsen Company. Confidential and proprietary. 8. nielsenbook.co.uk8Copyright 2010 The Nielsen Company. Confidential and proprietary. 9. Wrote the rules for the ISBNIdentification ISBN board membership and sponsoring company of the and International ISBN Agencystandards Operates UK ISBN agency Operates SAN (Standard Address Numbering agency) Founding and sponsoring company for the ISTC 9 Copyright 2010 The Nielsen Company. Confidential and proprietary. 10. Why do we need to identify the content? Agents, publishers and rights agencies: Need to accurately administer copyrights and publishing licences Booksellers and consumers: Want to discover works as opposed to manifestations of the work Measurement: Need to aggregate sales data to measure the value of a work or multiplemanifestations Libraries: Need to collocate multiple publications of the same work and/or avoidacquiring duplicates in the first place Identifying the content is important in the print world but it is anessential force for order to the digital world10Copyright 2010 The Nielsen Company. Confidential and proprietary. 11. 11Copyright 2010 The Nielsen Company. Confidential and proprietary. 12. Over 18.6m English-language gg grecordsNielsen Over 10.9m images Book Over 1.1m e-booksO Over 818,000 new titles added 818 000titldd d last year Over 35m P & A changes made Data collected from over 60,000suppliers from over 70 countries12Copyright 2010 The Nielsen Company. Confidential and proprietary. 13. Nielsen Book Aggregate and enrich data to industry standards Ensure its timely, accurate and comprehensive13Copyright 2010 The Nielsen Company. Confidential and proprietary. 14. Who uses Nielsen BookData InformationServices? Licensed to users via products and services Over 3,500 customers worldwide Retailers product discovery, internal systems, websites Libraries product discovery, title selection, MARC cataloguerecords, catalogue (OPAC) enrichment Publishers MARC records, product discovery14Copyright 2010 The Nielsen Company. Confidential and proprietary. 15. Basic vs content rich product informationHelp your books sell themselves and improve your presence in the book market15Copyright 2010 The Nielsen Company. Confidential and proprietary. 16. Discovery sellsybooks!16Copyright 2010 The Nielsen Company. Confidential and proprietary. 17. Nielsen BookData value Feeds high quality data into websites Enriched data informs the buying decision Enables retailers to search, discover and order Enables libraries, universities and schools to makeinformed choices on acquisition Better, deeper data sells more books Cost effective marketing with minimum investmentCost-effective17Copyright 2010 The Nielsen Company. Confidential and proprietary. 18. NielsenBookNet18Copyright 2010 The Nielsen Company. Confidential and proprietary. 19. Nielsen BookNet Encourages electronic trading in the UK and internationally Provides solutions to allow the exchange of businessgmessages electronically Provides project management, consultancy and tailoredservices where appropriate Through client consultation Extensive knowledge of the book trade Understand that requirements can differ Off a range of solutions with varying dOfferf l ti ith i degrees of simplicity and f i li itdautomation19Copyright 2010 The Nielsen Company. Confidential and proprietary. 20. Nielsen BookNet value Increase efficiency Save money and manage costs Improve customer servicep Enhance green credentials20Copyright 2010 The Nielsen Company. Confidential and proprietary. 21. NielsenBookScan 21 Copyright 2010 The Nielsen Company. Confidential and proprietary. 22. Nielsen BookScanA i d An independent authority f b k sales i f d t th it for book l information i 9ti in countries S i unique t Ni lService ito Nielsen Measures >90% of all UK retail book sales Collects consumer book purchases from over 6,500retailers Chart data used in The Sunday Times, The Booksellerand National Press 200,000 titles collected per week22Copyright 2010 The Nielsen Company. Confidential and proprietary. 23. 23Copyright 2010 The Nielsen Company. Confidential and proprietary. 24. Free 2 week trial to Nielsen BookDataOnline www.nielsenbookdataonline.com 24 Copyright 2010 The Nielsen Company. Confidential and proprietary. 25. DiscoveryTransactionMeasurementLucy HuddlestoneBusiness Development Manager pgLucy.Huddlestone@nielsen.com 25 Copyright 2010 The Nielsen Company. Confidential and proprietary.