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State DOTs and the Public Involvement process: This presentation reviews three projects that used social media in the public involvement process. Most state DOTs use social media simply to promote traditional involvement process. Best situations clearly define how, where and when public can learn about and comment upon the project and process.
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DOTs and Public Engagement: Social Media in the NEPA process
Lloyd D. BrownDirector of Communications
American Association of State
Highway and Transportation Officials
Western Association of State Highway and Transportation Officials
Colorado Springs, COJune 21, 2012
What we’ll cover
• Social media tools• How are they being used• Recommendations for decision-makers
Social media tools
What’s so social about today’s media?• Facebook• Twitter• YouTube
It’s all about the conversation!
Most state use social media… but few actually use it socially
2011 AASHTO survey of state DOTS found:• 31 states use Twitter• 26 states use Facebook• 10 states have blogs, another 10 are
planning for blogs• Just 26 states have protocols for how
social media tools should be used.
Putting social media to work
2011 focus groups & interviews reported state DOTs barriers to implementation:• Organizational culture• Budgets• Legal concerns
State DOT Examples
• Iowa & Illinois DOTs: Chicago to Omaha Rail Line
• North Carolina DOT: Driving 95 Project• Maryland DOT: Baltimore Red Line
Iowa DOT:Chicago to Omaha
North Carolina: Driving 95
- Clearly marked- Clear expectations
Driving 95 on Facebook
Baltimore Red Line
Recommendations• Social media are complementary tactics• A social media plan should include:
specifics about how your agency will use social media and what it hopes to achieve,
protocols for dealing with inappropriate comments or sensitive postings,
clarifies team or individual responsibilities for regularly updating the sites
and a process for recording comments
DOTs and Public Engagement: Social Media in the NEPA process
4/26/2012 12
Contact: Lloyd D. Brown, Director of CommunicationsAmerican Association of State Highway and Transportation Officials
(202) 624-5802 office(202) 677-5811 [email protected]
