PRESENTATION #3Internal & External Analysis

+ Concept Creation

PROJECT DEVELOPMENT TEAM – “THE INNOVATORS”Bolong Liu (Spokesperson) | Hien Nguyen (Researcher)

Kevin Augusto (Graphics) | Juho Karppinen (Sales Manager) | Zahab Naeem (Strategist)

Panoramio.com OpenSesame.comFun107.com

SWOT Analysis

STRENGTHS• Very first marketplace in the area that includes fresh food,

vegetables, recreational activities, etc.

• Different choices for buyers to choose from, especially fresh seafood

WEAKNESSES• High investment required in terms of finance and resources

• Dependent on funding from external parties

• Limited understanding of consumer behavior due to various nationalities

SWOT Analysis

THREATS

• High crime rate in New Bedford

• Competition from established supermarkets (Market Basket, Stop and Shop, Wal-Mart)

• New England weather: Harsh winters

OPPORTUNITIES

• Unmet demand: A high quality food market in central downtown for residents, workers and visitors (Market & Economics analysis)

• Limited access to healthy food options => New Bedford launches healthy market initiatives

• New Bedford is Top America’s fishing port

Data via NeighborhoodScout.com

PEST Analysis

POLITICAL• New Bedford mayor Jon Mitchell supports health initiatives• New Bedford’s labor force is increasingly working outside of the city

ECONOMIC

SOCIAL

TECHNOLOGY

• Fishing Industry: Highest value fishing port in US around $16.9m• Creative Economy (People, education, cultural and natural amenities,

business engagement, infrastructure, etc.)

• Growing concern about health• Develop healthy food project

• Emerging: A low-cost underwater vehicle that could be used by fishing fleets that are trying to locate schools of fish

Methods of Buying

When Developing Our Facilities…

• Buying by Tender: Request bid on raw materials from different suppliers

• Buying by Description: Based on seller’s description in promotional materials/catalogs

Tarifold-Organizers.com

Methods of Buying

Maintaining Daily Stock…

• Conservative Buying: Buying smaller amounts enough to meet daily demand

• Contract Buying: Written agreements to assure regular supply of goods

SalzburnDesigns.com

Methods of Buying

Behavior of End-Consumers (Daily Customers)

• Buying by Inspection: Buyer inspects goods and buys only if their needs are met

• Buying by Sample: Examining of goods by looking at a representative sample

SitkaLocalFoodsNetwork.org

Types of Buying

• Diversified Buying: Buying necessary goods from scattered sellers

• Reciprocal Buying: Exchange of goods that meets the mutual needs of both parties

Marketing Mix

• Product• List of products detailed

from the Product Developers

• Price• After estimating our total

costs, the responsible department can start creating prices

• Place • Facilities and Project

Managers

Marketing Mix

• Promotion• Possible: Local radio,

magazines/newspapers, events

• Packaging• Goods safely

packaged for sanitary reasons (fresh foods)

PenPack.net

Pitch Idea

A platform for farmers and other merchants to sell their products in an environment that will promote the collaborative culture of the city of New Bedford

RocketClub.co NewEnglandBoating.com NewBedfordGuide.com

We are selling the idea of…

PRESENTATION #3Thank you for your attention!

Any questions or comments?

PROJECT DEVELOPMENT TEAM – “THE INNOVATORS”Bolong Liu (Spokesperson) | Hien Nguyen (Researcher)

Kevin Augusto (Graphics) | Juho Karppinen (Sales Manager) | Zahab Naeem (Strategist)

Panoramio.com OpenSesame.comFun107.com