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Have you ever
wonder?
oMG…
Where is the marketing money go-ing?
DID YOU SEE THAT?
WHAT?
THAT
PEOPLE IS CONNECTING…
They are gathering to share knowledge…
Are you doing something about it?
WHY WOULD THEY CARE ABOUT YOU THEN?
STRONG RELATIONSHIPS MATTER
• THEY WILL GIVE YOU ALL THE INSIGTHS…
• BUT… USE THEM WIZELY* (IS THAT A WORD?)
• FALL IN LOVE WITH THEM… THEY’RE NOT NAÏVE ANYMORE
• THEY HAVE A VOICE
*WISELY
BTW, do you know who’s site is getting the organic traffic?
And, where is all the know how going?
Wtf?
WHO THE F**K IS THE SELF?
(they made an encyclopedia!)
Who?
some projects need funding…
desperately…
some brands understand this…
And you are a customer as well.
We all are…
Why don’t we try a little harder then?
spend your budget wisely…
it can serve many purposes..
sponsor an experience...
• A space to share who they really are…
• TONS OF RELEVANT INFORMATION
• PRICELESS INSIGTHS ON HOW WE ALL CAN DO BETTER
• TO MAKE LIFE BETTER FOR OTHERS..
HOW TO MEASURE
THE ROI?
WE USE METRICASTM
They set up the field we move on…
we look for relevant information
and we share it with YOOOOOOOOOOOOU
and you shall share it as well…
and this may produce useful outcomes:.
the recognition of the real value of accessing the information, among others…
http://scarlet33.vox.com/We mean to keep you updated.We Coach Agencies.(Some ADS are needed in every relevant content, wouldn’t you agree?
(…)
HOW TO MEASURE
THE ROI THEN?
DID I MENTION METRICASTM?
What is the value of our networks?
• U: Users. How many. Where are they. Male or Female? What they like… What they don’t like… and why don’t they like it.
• What would they prefer?• Why???
Network Value
Network Value
What is the value of our networks?
• C: Content. What has been consumed and/or produced by users, how do we communicate… what is what they want…
• How others are doing, what are the trends… in other words, a Benchmark.
We all need to dig…
Let’s call it
RE-SEARCH MARKETING
the action of researching by re-searching what the TG has been searching…
And we care about the results…. A LOT.
THEY MAKE OUR JOB creative
• A CHALLENGE for design,• Production• and execution .
We like what we do…:We create the interface (we call it the universe)…We create goals for the protagonist (you call them
customers)…
we need to upgrade FOCUS GROUPS FORMATS
So, where is your strategy budget going?
we want challenging designs…
we love fair trade relationships…
No mas Basura!
No soy Basura!
COMING SOON
Do not read beauty magazines!
• You have a choice…
• It’s all about the people…
• Listen• Understand• Respect • Recycle
http://scarlet33.vox.com/
http://www.slideshare.net/coodots
http://www.linkedin.com/in/lauravargas
