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The future number 1 marketing tool! Impacts and real added value? Best practices to achieve successful initiatives LEVEL 1 : Why use Social Media for events? How to optimize your own network? Influencing the message around your event in the social environment; use it in order to create value for your meetings and events. In one word: how to demystify new technologies and put them at your service for a much better ROI! About Mr Gerrit Heijkoop Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. “Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”. Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) NL chapter and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, strategy and creative design to generate more value, with less effort! HCIBS offers: Social Inspiration: workshops, lectures, coaching Social Scenario: strategy, concept, planning Social Technology & Design: tools, apps, sites, screens See http://How-Can-I-Be-Social.com for more info.
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Social Media for meetings & events
why, optimize network & messages
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit HeijkoopHow Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
3.500
500
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
20
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Lessons #Haren1. Power of networks2. User generated content3. Access to mass media4. Community takes action
Where do you stand?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“I find myself quitea good networker”
AgreeDisagree
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Social Media explainedTwitterFacebookFoursquareInstagramYoutubeLinkedinPinterestLast FMGoogle+
I’m eating a donutI like donutsThis is where I eat donutsLook at my donut!Watch me eating my donutMy skills include donut eatingA collection of the best donut picturesNow listening to “Donuts”I’m a Google employee who eats donuts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Statistics Belgium
: 0,9 million
: 1.1 million
: 4.8 million (46,5% of population)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas1. #learning2. #communication3. #attitude4. #relevance
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#learning
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Anything that is
invented after your 35th,
feels as against the natural
order of the world.”
Credits: @lykle
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Anything that is invented
between your 15th and 35th feels
as new and exciting and will play
an important role in your
professional career.”Credits: @lykle
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Everything that already
exists when you are born,
feels like normal and is a
regular part of the world
around you.”Credits: @lykle
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media = Communication
… » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …
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“What is the impact of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“With Social Mediait takes less effort
to reach more people”
HCIBS social media solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #learning #communication3. #attitude4. #relevance
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
fundamental difference
HCIBS social media solutions
fundamental difference:
AIDA still exists…
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Attention Interest Desire Action Share
Capital vs Relations
Bought mediaAdvertisingCommercialsFlyers & PostersDirect mailings
Earned mediaTweetsShares & LikesPhoto & videoForwarded e-mails
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can you activate
your network?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#daretogive
Exercisethe power of networks
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can I …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectionthe power ofnetworks
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
how
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Video link:http://bit.ly/KLMSurpriseVideo
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#daretogive
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Authenticity2. Friends & family3. Employees & colleagues4. Partners & suppliers5. Clients6. Rest of the world
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #learning #communication #attitude4. #relevance
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Video link:http://bit.ly/ChooseYourWordsWisely
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LearnLoveLaughLocation
5×L
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
5×L
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #learning #communication #attitude #relevance
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectionapplying toyour own context
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Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Level 2 session after lunch:1. Social Networking Strategy2. How to measure ROI3. How to determine what & what not
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Do you know someone who needs some help with …
… event technology… Social Media… a speaker about those topics?
Gerrit HeijkoopPartner HCIBSWant to receive these slides?Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media for meetings & events
why, optimize network & messages
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv