The magazine has a popular sale that is why it is kept at a simple design. The text is also bold (sans serif font) and as it is kept simple it means that it is easy to change the colour of the text and background and that it could be seen from a far.

The colours used is white against a red background and it is bright and bold to catch the audience’s attention. Furthermore, the same colour is used on every magazine therefore the brand identity is kept the same.

Different use of colours which is unique to brand identity, colours are vibrant and could draw a viewer from afar. Neutral colours are used therefor it could attract female and male target audience. The fonts simple shape may portray its ease to attract perhaps it being a top end magazine which only shows top end stars.

‘The Source’ which is a very eye catching masthead which matches to finding a source of information. As the ‘the’ was wrote vertically it is something that would be kept unique to brand identity and would make a potential customer always know what their about to read.

The font time represents the theme of the magazine (rock) also it has the red colour text with a black shadow to make the text stand out.

Masthead Analysis