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Photo Smart: An Amateur's Guide to Capturing Great Photos
for Social
Marketing Rival’s story
At Marketing Rival we connect designers and
companies within the design and building industries.
We cultivate relationships, tell stories and amplify brands with a specialized mix of social media, PR and content marketing.
In all these places we drive traffic, generateleads, and empower sales teams.
Why your visuals (really) matter
The stats• Visual Content Visual content is 40X more likely to get shared on social media than
other types of content. (Buffer, 2014)
• Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
• Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same
information, people retained 65% of the information three days later. (LifeLearn, 2015)
• Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
The loop
Social Media & Video
Best practices
What’s your goal?
• Build a sales funnel with leads
• Grow followers on social
• Drive traffic to your website
• Elevate reputation with partners
• Attract press and bloggers
The best photos…
• make a style match• are human• show things differently• incorporate subtle branding• make people happy• keep the momentum going
Making a style match
• Color can be key• Create a specific design aesthetic
(Retro, modern, minimal, urban, coastal, ect.)• Include co-marketing
Be human
• Show personality• Show process• Show accessibility
See things differently
• Have an artful eye, use different angles and shadows
• Try a unique perspective, like overhead shots• Use product matchups
Incorporate branding
• Be subtle in logo placement• Create a lifestyle feel• Incorporate color
Enhance your pics
• Canva (editor and text overlay)• Use Color Pop to make images stand out
(See resources for links)
Level up
Connect with the influencers
• Bloggers• Social influencers• Media• Like-minded brands • Customers
Build a network
• Connect with brands you love• Bloggers you follow• Designers who use your products
Jamin MillsThe Homemade Home
Kristen GroveSimply Grove
Erin MoserHouse of Turquois
93,852+ 72,521+ 96,138+
Introducing a few friends
Hedgewood HomesThe Recurring Customer/Revenue
Local, Traditional- Design Build Eclectic, Modern Livable Luxury Cali Coastal Chic
Laura U InteriorsCustom Color/Trend Spotter
Brooke Wagner DesignsShowhouse/Connector
Introducing a few more friends
A little help from tech
Tools and apps
• Canva (editor and text overlay)• Color Pop (for Instagram pics)• Boomerang for Instagram (video)• Hyperlapse for Instagram (video)• iPhone and Android portrait mode • Social platform analytics• Hubspot inbound marketing software
Resources 6 photography tips to pump up your social media at events
http://www.marketingrival.com/blog/6-photography-tips-to-pump-up-your-social-media-at-events
Brand Ambassador expert guide
http://www.marketingrival.com/blog/publicists-guide-to-meeting-brand-ambassadors-on-socail
Guide to influencer design bloggers
https://www.feathr.com/feathr50/category/21
Sizing photos
https://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic
State of marketing
https://www.hubspot.com/marketing-statistics
Join Marketing Rival for TU15 | Photo Smart:An Amateur's Guide to Capturing Great Photographs for Social Media
Tuesday, January 30, 2018 | 3:45pm - 5:15pm at
See you all very soon!
@RivalJen@MarketingRival
@JenSmiga@MarketingRival
Questions? Let’s connect!
Jennifer SmigaCo-Owner, Marketing Rival
