Marketing 494

Marketing Internship

What is Marketing 494?

• for-credit marketing course• temporary summer position • receive on-the-job training• acquire real world experience• gain relevant knowledge and skills • apply what you’ve learned in the classroom• explore a particular career field

Top 5 Reasons to take Marketing 494

Top 5 Reasons to take Marketing 494

5. Earn college credit-Earn 3 units of credit toward the marketing major

while gaining valuable work experience

Top 5 Reasons to take Marketing 494

5. Earn college credit4. Keep up with the competition

In 1980, only 1 of 36 graduates had completed an internship before graduation. By the year 2000, this number increased to 3 out of 4 graduates

Top 5 Reasons to take Marketing 494

5. Earn college credit4. Keep up with the competition3. Develop your job search skills

78% percent of the individuals surveyed agreed that they had gained confidence in finding employment as a result of their internship

Top 5 Reasons to take Marketing 494

5. Earn college credit4. Keep up with the competition3. Develop your job search skills2. Increase your odds of finding a job

Some companies reported hiring as many as 70% of their new full-time college hires from their internship programs

Placement directors, recent graduates, and current students believe that internships were the single most effective strategy for gaining employment

National Association of Colleges and Employers reported in its 2010 Internship & Co-op Survey that nearly 57% of students from the class of 2009 were converted from interns to full-time hires, up from 50% the previous year.

The trend toward intern-pool hiring has come on very strong in the past three to five years, according to Monica Wilson, acting co-director of career services at Dartmouth College. "Internship recruiting will largely replace entry-level recruiting in the next few years," she says.

Managing & Careers: Utilities Tend to Hire More Interns Full-TimeAlexandra Cheney. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 20, 2010. pg. B.5

Top 5 Reasons to take Marketing 494

5. Earn college credit4. Keep up with the competition3. Develop your job search skills2. Increase your odds of finding a job1. Higher starting salaries

Students who have participated in internships earn as much as $2000 more in terms of starting salary.

What’s Required of Me?

• Find a marketing internship• Have Dr. Boyd approve your internship• Identify a supervisor who assigns specific tasks and

evaluates your work• Complete 3 written assignments over the course of

your internship• Complete a final marketing audit• Attend an exit interview during the first part of the Fall

semester• LEARN!

Resources

• JMU Career and Academic Planning– http://www.jmu.edu/cap/

• American Marketing Association– http://www.marketingpower.com/Careers/Pages/

default.aspx• Intern Memo– http://www.facebook.com/group.php?gid=230847

1543#!/group.php?gid=2308471543&v=wall

Caution

• Three primary reasons for a disappointing internship experience:– Unclear standards/expectations – Misunderstanding by students regarding the

merits of the job – Misrepresentation by the firm regarding the duties

required

8 Ways to a Great Internship

1. Have a clear understanding of what you want to accomplish in the internship

2. Clearly communicate your class and personal expectations

3. Seek challenging assignments.4. Accomplish your assignments in a reasonable time

frame and a professional manner5. Ask for meaningful feedback on an on-going basis

from your supervisor6. Learn as a much as you can about the business