Cardozone Communico

By POUSALI MUKHERJEEENROLLMENT NUMBER: 010401058

PRESENTATION ON

MARKET RESEARCH ON COMMUNICATION ACTIVITES DONE BY

UPCOMING COMPANIES IN EAST KOLKATA

Advertising is multidimensional. It is a form of mass communication, a powerful marketing tool, a component of the economic system

Advertising in India was pioneered by Dattaram and Company in 1905 from Girgaon, an area in Mumbai.

The Indian advertising industry has evolved from being a small-scale business to a full-fledged industry.

Indian Advertising today handles both national and international projects.

Keeping in mind this situation, the rate at which the advertising agencies are growing the industry is expected to witness a major boom in the times ahead

INTRODUCTION

CURRENT SITUATION

CURRENT SITUATION

Cardozone Communico was established in the year 2010 October

Mr. Arthur Cardozo is the Managing Director of this company

The company has designed logo and advertisements for reputed companies. It has occupied a good position in advertising industry in Kolkata

ABOUT THE COMPANY

The company has come up with many innovative ideas and created new concepts to promote goods and services of different organizations.

The main aim of this company is to invent, reinvent and energies brands and to strategize sustainable brand value

They have departments like Creative Department who creates the actual ads. There are copywriters and art directors who mainly work in this department.

Account Service Department is also there. There are account executives who mainly deal with the clients.

The Company has also Media Buying Department

The last and the most important department is the Production Department.

ABOUT THE COMPANY

PROFILE OF THE COMPANY

PROFILE OF THE COMPANY

These are the list of some reputed advertising agencies in Kolkata that act as competitors for Cardozone Communico.

Ideas Unlimited

Hammer and Highlight

Mudra Communications

Ogilvy and Mathew

Pamm Adversting Agency

COMPETITORS

JOB PROFILE

The work that had been assigned by the company is to do a market research

and find out 20 newly launched companies in East Kolkata and to find out the

promotional activities done by them to promote their goods and services. Detail

informations have been collected about all these companies by visiting their offices

and by meeting their Managers.

Datas have been collected on the basis of these following parameters

DATA COLLECTION

Type and specialty of

the company

Promotional

Acitivites

Marketing Strategy

Future Plans

Sameco Technologies: Specialty: deals with national as well as international clients Promotion: Through poster only in sector v, ads in newspapers, job portals like

naukri.com Marketing Strategy: their tagline is their strategy Eco friendly and IT solutions. They

have created friendly atmosphere in their office, no differentiation between seniors and juniors, don’t put extra pressure

Future Plans : To open new branches in office areas.

Amrit Retail Pvt Ltd : Specialty: only cotton clothes are available Promotion: only in internet Marketing Strategy: they use one type of machine called Cimaseki that gives a look of

sweater on the t-shirts and shirts

SOME EXAMPLES

Monotel Hotel : Specialty :109 rooms available, 72 people can have food together at their restaurant Marketing Strategy: They offer 24 hours coffee (different types of coffee)

complimentary,Complimentary breakfast,Since business hotel - they provide WIFI Promotion: no ads now. They only recruit people by giving ads in The Telegraph and

ABP.

Keyline Specialty: provide mobile applications Promotion: local ads, brochures, event at swabhumi for launching of any new product Marketing Strategy: Try to attract young crowd, give them good positions based on

their interviews, salary parameter is good

 

 

SOME EXAMPLES

Data has been analysed on the basis of these following parameters

DATA ANALYSIS

Type of compani

es

Tie ups with

media

Promotional

Activities

Number of companies interested

From this graph we can see that 40% are newly opened restaurants, 15 % Garment shop, 25 % call center and software development companies, 10 % clinics, 5 % hotels and 5 % A.C Dealer.

DATA ANALYSIS

Type of new Companies in East Kolkata

A. C Dealers

Garment Shops

Restaurants

Clinics

Hotel

Call center, software and others

25 %5% 15%

40%10%

5%

From this above graph we can see 30% of the companies promote their goods and services through news papers. The reason is that they find news paper space cheaper than the other options. According to them if they put their advertisement in a reputed newspaper then that will create a good image of their company in the market as well as it will attract more consumers.

 

DATA ANALYSIS

Promotion through dif-ferent types of media

Newspaper

Television channels

Banners

Internet

Brochures

Pamphlets

30%

10 %

15%

20 %

15 %

10 %

From the above graph we can see that only 5 % of the total companies have tie ups with newspapers and 10 % of the total companies with Zomato. Most of the companies preferred tie up with reputed newspaper.

DATA ANALYSIS

Tie Ups

NewspaperZomatoNo tie ups

5%

10 %

85 %

From this graph we can see that 25 % of the total companies were interested to give advertisements through Cardozone and 75% were not interested. The main reason is that the companies do not want to spend extra amount for giving ads through an ad agency. Another reason is that Cardozone is new in this advertising industry so they preferred to give advertisements through some newspapers or TV channels.

DATA ANALYSIS

Number of companies interested in giving Ads

Companies In-terested

Companies not interested

25 %75 %

The main objective of this market research was to find out new companies or organizations in East Kolkata and how they are promoting their goods and services. After doing the research informations have been collected about all these new companies and how they are promoting their company’s goods and services. It has been found that most of the companies now days give ads through internet or newspaper whether they want to recruit people for their companies or whether they want to promote themselves. Most of them have tie up with job portals or others like zomato etc.

CONCLUSION

In order to increase their clients they can visit various companies and promote their work

They can create a new website where they can give their full details and where they can put their work profile in details. They can give the updates of their works.

They can give advertisements in newspaper also .So that if anybody is interested in designing their advertisements through Cardozone they can easily contact them.

RECOMMENDATIONS

Since the time span was short it was not possible to collect more data

  Some of the companies were not willing

to give their details.

  Some of the informations can be biased

because the companies may give those selected informations to create a good image in the market.

  It was not always possible to check

whether the informations provided were accurate or not.

 

 

LIMITATIONS

Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.

Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.