Upload
lisa-dubois-low
View
334
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Markers, Markers EverywhereLisa Du Bois Low and Michelle Hougland
Texas Tech University@ldlow@meshougland
@texastech#texastech
#eduweb
QR MARKETINGOld Technology Gives Marketing a Boost
QR IN OUTDOORVia Mashable
Who’s Using Them
“QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.
Calvin Klein Jeans Replaces Racy Billboards with QR Codes
Lauren Indvik, Mashable
my.SXSW Networking
GoogleGeo-Based Marketing
BestBuyProduct Promotion
LinkedIn/PingtagVirtual Business Cards
Tag Creators/Readers
I-Nigma | http://www.i-nigma.com/i-nigmahp.html
Beetagg | http://www.beetagg.com/
Google Zxing Reader | http://code.google.com/p/zxing/
ScanLife | http://us.scanlife.com/
Microsoft Tag Reader | http://tag.microsoft.com/download.aspx
Mobiletag | http://mobiletag.com/en/download.php
Texas Tech Loves MSTag
Connecting Real Life and the Digital World with Microsoft Tag
Free
Web-based
Simple
Create, manage and track codes
Change destinations instantly
Video
URL
Text Messages
Phone Dialer
Point, Snap, Wow! QR in the Mix
Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:
Launch video
Drive Web traffic
Scientific American
US News & World Report
Annual Report, Strategic Plan
Posters
ACTUAL RESULTS
Make the Leap
QR is easy and impressive. But …
Video format and compression are critical!
Don’t be afraid to experiment.
Don’t give up even if results aren’t what you expected.
Picture This…Let’s brainstorm!
SXSW 2011
SXSW 2011
Home Depot
Source Material
http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/
http://sxsw.com/qrcodes http://www.usatoday.com/tech/news/
2010-06-07-bar-codes_N.htm?csp=usat.me
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286