Publication Research

By Matthew McMinn

General Information

Print production magazines are in decline which is showing an increase in computer based magazines. Computers and laptops + phones will become the main source of magazine stories etc when the print versions die out.

• 3,212 different magazines in the UK.

• UK consumers will spend £2.5bn this year.

• 1/3 of the cost of television

Publisher Backgrounds

Publications Other Types of Media Involved in

Prometheus Global MediaAdweek, Back Stage, Billboard, Film Journal International, The

Hollywood Reporter.Adweek-global advertising

Egmont UK Publish a wide range of formats for Children of all ages.

Story books, annuals, colouring/activity books and

sticker books including characters such as ben 10, Bob

the Builder etc…

Immediate Media Company LTD

They publish a wide raqnge of magazines, from cooking, to doctor who, to match of the

day. Examples: RadioTimes,

TopGear, you&your wedding, and octonauts

Magazines

Total Readers

Gender Statistics

Age Range Social Grade

Publisher Circulation

Billboard48,000 Gender

Neutral71% 25-54

Median age 47 A-B Prometheus Global Media

16,327 (a week)

We <3 Pop135,000 Mostly Girls 13-15 year olds C1-E

class Egmont UK 42,864(a month)

Top of the Pops 357,000 Female 82%

Average age of 12

ABC1’s 49%

AB’s 26%Immediate Media

Company LTD78,352

(in 6 months)

Reader Profile

Picking a publisher

I would choose immediate media company as they have had experience with publishing not just music magazines but other magazines too and this is all they purely focus on. This means that I think they will know how to handle publishing my music magazine. Also, looking at the range of music magazines that they publish I feel they have a gap in their line up for my particular type of magazine.