Publication Research
By Matthew McMinn
General Information
Print production magazines are in decline which is showing an increase in computer based magazines. Computers and laptops + phones will become the main source of magazine stories etc when the print versions die out.
• 3,212 different magazines in the UK.
• UK consumers will spend £2.5bn this year.
• 1/3 of the cost of television
Publisher Backgrounds
Publications Other Types of Media Involved in
Prometheus Global MediaAdweek, Back Stage, Billboard, Film Journal International, The
Hollywood Reporter.Adweek-global advertising
Egmont UK Publish a wide range of formats for Children of all ages.
Story books, annuals, colouring/activity books and
sticker books including characters such as ben 10, Bob
the Builder etc…
Immediate Media Company LTD
They publish a wide raqnge of magazines, from cooking, to doctor who, to match of the
day. Examples: RadioTimes,
TopGear, you&your wedding, and octonauts
Magazines
Total Readers
Gender Statistics
Age Range Social Grade
Publisher Circulation
Billboard48,000 Gender
Neutral71% 25-54
Median age 47 A-B Prometheus Global Media
16,327 (a week)
We <3 Pop135,000 Mostly Girls 13-15 year olds C1-E
class Egmont UK 42,864(a month)
Top of the Pops 357,000 Female 82%
Average age of 12
ABC1’s 49%
AB’s 26%Immediate Media
Company LTD78,352
(in 6 months)
Reader Profile
Picking a publisher
I would choose immediate media company as they have had experience with publishing not just music magazines but other magazines too and this is all they purely focus on. This means that I think they will know how to handle publishing my music magazine. Also, looking at the range of music magazines that they publish I feel they have a gap in their line up for my particular type of magazine.