LOGISTICS & MARKET LOGISTICS DECISIONSShah Aafreen Mohammed Amin,mcom(business management)-1,marketing strategies and plans,roll no-109.

Meaning-Logistics is the management of the flow of goods between the point of origin and the point of consumption in order to meet some requirements of customers or corporationsThe resources managed in logistics can include physical items, such as food, materials, animals, equipment and liquids, as well as abstract items, such as time, information, particles, and energy. The logistics of physical items usually involves the integration of information flow, material handling, production, packaging, inventory, transportation, warehousing, and often security. The complexity of logistics can be modeled, analyzed, visualized, and optimized by dedicated simulation software. The minimization of the use of resources is a common motivation in logistics for import and export.

LOGISTICSTRANSPORTING GOODS FROM ORIGIN TO DESTINATION

Marketing logistics DecisionMarketing Logistics -Logistics And Marketing Management Are Very Highly Interrelated

Logistics and marketing management are concerned with the effective flow of products and services in the economy and pertain to the distribution of both consumer and industrial goods. Marketing is considered to be a vital part of an economy and there is a need for an efficient marketing system which can ensure that all marketing activities are carried out in accordance with the predefined goals of the business.

Logistics is primarily concerned with a high degree of development in the relations that concern marketing exchange. It is commonly believed that an effective marketing strategy creates opportunities for the implementation of logistics in addition to building up effective and efficient logistics systems.

marketing and logistics are inter-related to each other and an organization which wants to achieve equilibrium of stability and overall development must consider them as an integral part of the organization.

From The OriginTo The Destination

The logistics process

Logistical process• Order processing:Order processing starts with the receipt of an order from a customer As soon as a customer places an order with a company, numerous processes are set in motion to fill it. For example, the completeness of the order must be checked, and the creditworthiness of the customer must be examined The duration of order processing is included in the delivery time for a good. Quick, accurate processing has a favorable effect on the entire flow of goods.

• Warehousing:Warehouse is a storage structure constructed for the protection of the quality and quantity of the stored produce. The need for a warehouse arises due to the time gap between production and consumption of products. Warehousing or storage refers to the holding and preservation of goods until they are despatched to the consumers. By bridging this gap, storage creates time utility. There is a need for storing the goods so as to make them available to buyers as and when required. Storage enables a firm to carry on production in anticipation of demand in future.

Order processing and warehousing

Logistical process• Inventory management:• Successful inventory

management involves creating a purchasing plan that will ensure that items are available when they are needed (but that neither too much nor too little is purchased) and keeping track of existing inventory and its use. Two common inventory-management strategies are the just-in-time method, where companies plan to receive items as they are needed rather than maintaining high inventory levels, and materials requirement planning, which schedules material deliveries based on sales forecasts

• Transportation:• Transport or transportation is the

movement of people, animals and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline and space. The field can be divided into infrastructure, vehicles and operations. Transport is important because it enables trade between persons, which is essential for the development of civilizations. Transport infrastructure consists of the fixed installations including roads, railways, airways, waterways, canals and pipelines and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots (including fueling docks and fuel stations) and seaports. Terminals may be used both for interchange of passengers and cargo and for maintenance.

Inventory management and transportation