Planning – SurveyLesson 7

Lesson Goals

Know various questioning methods for a survey

Understand how to structure appropriate questions

Be able to create a survey to analyse your target audience

Assessment Criteria

The assessment criteria for this part of the unit is as follows:

LO2 – Plan the development of a multipage website

P2 Plan the development of a multi-page website:• Purpose• Target Audience• Content• Production Plan

M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered.

D1

Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.

User Needs

The user needs were defined as the requirements of the end user of your website. The two categories analysed last lesson were:

ContentThe things the user would READ

TechnicalThings the user would USE

Obtain Information Purchase Products Download Files View Multimedia Product Pricing Merchandise Contact Details

Navigation Page Flow Loading Times Accessibility Consistency Web Browsers Colour Scheme

Understand good questioningSurvey your target audience

#questioning#survey

Target AudienceDescribe the way you can categorise your audience…

Target Audience

Your target audience is the person or group of people that the final website will be aimed towards.

The audience for this project is young people, male and female, aged between 18 and 25 years old.

The audience can be categorised using the following key areas: Age Gender Spending Power Interests / Hobbies

Understand good questioningSurvey your target audience

#questioning#survey

Website Specifics

You will be able to find out some very interesting information from your audience that will help you style the website being planned such as:

Colours Fonts

Layout

Navigation

InformationSocial Media

Browser Contact

Understand good questioningSurvey your target audience

#questioning#survey

Good QuestioningThink about ways of ensuring a survey is full of good questions…

Questioning

To create a well structured question you must think about the following:

Open/Closed

Objective

Neutral

Sequence

What is it that you actually want to learn from the results of your questionnaire overall?

Open Questions = Possibility of good ideasClosed Questions = Clear statistical results

Allow someone to answer without leading them e.g. Do you like this? What do you think of this?r a

Trying to build up questions will make a survey flow more naturally than jumping between topics.

Understand good questioningSurvey your target audience

#questioning#survey

Your Task

List at least ten questions that you could ask your target audience: Gender Age Spending Power Interests / Hobbies Website Specific Items

Create a survey monkey featuring your ten questions using a variety of question techniques: Single Answer Multi Answer

Understand good questioningSurvey your target audience

#questioning#survey

Homework

Publish your survey so that you can share it with members of your target audience.

Try to get a range of users, male and female close to the target age range of 18-25 to answer your survey.

Results of the survey will be analysed next lesson.