LinkedIn for REALTORS®: How to

Find Prospects and Do Business

A Presentation and Workshop

for NETAR

By Mary Ellen Miller, MBA

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May 6, 2015

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May in Northeast Tennessee…

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Tell us about YOU!

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What to expect today?

1. LinkedIn Overview

2. Hands on session

MarketingMel’s customized

training tips along the way!

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LinkedIn Part 1:

Overview

Find Prospective Home Buyers and Sellers

Updates

References

Groups

Make Career Connections

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LinkedIn Part 2:

Hands-On Workshop

Create or improve your profile

Upload your professional headshot

Be sure you have a customized URL

Ask for and give one recommendation

Connect with new prospects

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Why do REALTORS® need to be on

LinkedIn?

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Why Do You Rob Banks Willie?

“Because that’s

where the money

is.” Willie Sutton

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Fortune 500 Corporate Recruiters

Use LinkedIn for 9/10 new professional staff

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LinkedIn is NOT Facebook

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“There are lies, damned

lies and statistics.”Mark Twain

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LinkedIn stat’s

Someone joins LinkedIn every 2 seconds

55 million qualified prospects

Average Income $100,000 +

Average age 42

Skews male

Demographics

LI with head shots = 11 x more

views

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MarketingMel tips when

connecting: Personalize your request

Tell them how you know them

Provide them with a link to free information (your white paper/blog post on preparing a home for sale, etc.)

Don’t be spammy

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Who’s Doing it Right?

Larry in Boston Kim in Buffalo

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Tips (How I found Larry)

Who’s Viewed Your Profile (under Profile in the pull

down menu)

How you rank for profile views (on right side at top)

Compare and find the pro’s!

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Check out who’s viewed your

profile

Larry’s Best Practices What groups are the influential people (his clients,

CEO’s, CFO’s) in?

Newton Chamber of Commerce

Newton Little League

He joins the group and then comments in a positive way

“Get on their radar”

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Larry says “Build a Farm”

Water it with care and

concern

After a period of time, they

respond back

THEN you can ask them to

connect

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Larry says:

“In today’s market people aren’t

looking to be sold to, they are looking

for a reason to buy.”

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Kim Addelman (#1 Residential Agent at the #1

Company in Western NY) says

HR and 3rd party relocation

and out of the area agents

look at LinkedIn profile

prior to referring business

Don’t just look for the

business: Add something of

value.

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Kim says:

Be the expert in your niche

market: the business will

come once you have

established yourself as the

expert.

Build your arsenal of sub

contractors by looking on LI

(plumbers, painters,

lenders, movers, etc.)

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You Profile Musts:

Establish Trust

Show Experience

Give and Get Recommendations

Give and Get Endorsements

Extra Profile Boosts

Connect with other other influential people in the real estate

industry.

LinkedIn Search filters (Advanced Feature next to search bar

to drill deeper)

MarketingMel tip:

Say Thank You!

When someone asks you to

connect, write a

personalized thank you

note back to them.

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Ways to Network on LinkedIn Specific company

School

Location

Post an update (no more than once per day)

LinkedIn Groups: Where are your buyers going to get help?

By industry

Start discussions, engage and eventually connect

Part 2:

Hands On

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Hands-On Workshop

Create or improve your profile

Upload your professional headshot

Be sure you have a customized URL

Ask for and give one recommendation

Connect with new prospects

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Keywords

Your description of yourself is important! Use Keywords to build

your personal brand.

Best Words to share on LinkedIn: Action

Words to Describe Yourself

Created

Increased

Reduced

Improved

Developed

Researched

Accomplished

Won

On Time

Under Budget

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Keep Your Profile Updated:

What’s the best time? Tip: LI users log on at 8 AM and 5 PM!

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More Tips

Get a Personal URL for your

LinkedIn profile (mine is

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Then add the custom URL to

your e-mail signature

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From Jobhunt.org

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Resources

Strengthfinders 2.0

Now Discover Your Strengths

Personalbrandinghowto.com (free webinar from

MarketingMel and Maria Peagler)

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Key Takeaways:

There are 55 million high income people on LinkedIn:

They’re buying and selling their homes!

Build connections, provide value

Update your profile on a regular basis

Monitor your insights (who’s viewed your profile) and

follow up

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Dr. Tom Mitoraj, Bristol TN pediatrician

"Mary Ellen Miller answered all of the questions we had provided to her in advance pertaining to our social media, web site and health care portal. In addition she had created her own mini focus group of moms of young children that provided us with additional insights. I recommend Mary Ellen Miller of MarketingMel to others in need of a communications consultant who understands today's ever-changing communications channels.”

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An offer for you:

Customized one on one training:

90 minute session with Mel

Take Home reference one-sheet

SAVE 40% if you call within 7 days to attend this workshop

Promo code: NETAR

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www.marketingmel.com

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