LinkedIn Basics: Tips for REALTORS®

NVBR Tech Breakfast: LinkedIn Tips for REALTORS®


It’s Where Professionals Go

Image via TrafficFlowSEO.com


It’s Popular

• A new member joins every second

• 560,000 visit LinkedIn home page every day

• 450 million pages viewed every week

• 42 pages are browsed per member each month

Source: Hubspot, May 2011


It’s More Than a Resume Site

• Free profile with your business description, photo, experience, etc.– Discoverable via search engines– Showcases recommendations– Listings (Real Estate Pro – Rofo)– Events

• Professional Development & Networking– Groups– Question & Answer platform– Sharing content


It’s Centered Around Your Profile


Tips for Filling Out Your Profile

• Use your real name

• Name your profile photo name.jpg (SEO)

• Write a great, succinct headline

• Websites – Use “Other” to name your link

• Connect your Twitter profile

• Make your summary INTERESTING

Source: Kristi Hines, October 2011


Get Recommendations

• Ask connections you have worked with– Best to send

personal email to people you know well

– Coworkers, clients, etc.

• Write recommendations for others


Find People to Connect With

• Import email addresses to see if people you know are already on

• Use the search function to find people– Add a quick personal note when you ask to

connect, explaining how you know them and why you want to connect

• Look through “People You Nay Know”


Groups

• Ask questions

• Share content

• Be a resource

• Be social!!


LinkedIn Today

• Great way to find articles of interest– Share articles on your newsfeed or in groups

– Can follow topics, industries, sources, people


Company Page

• Make sure you appear as an employee on your company’s page

• If you’re managing company page:– Fill out as much detail as possible– Companies can post status updates– Promote products & services– Track analytics– Run ads


Applications

• Rofo – Real estate agents & listings

• Polls – To get people talking

• E-Bookshelf – Great business articles

• Events – Open houses, tradeshow events, educational seminars, etc.

• Reading List – Share books you love

• Google Presentations – Powerpoints


LinkedIn Tips

• Post regular updates

• Participate in relevant Groups

• Showcase your experience in Answers

• Take connections offline– Export connections to database– Attend meetups & events

• Customize URL

• Use Signal to filter network updates


Premium Plans

• More monthly InMail contacts

• Additional folders for profiles & notes

• Introductions to targeted companies

• More robust search results


Questions?

Thank you for your time & attention.

March’s Tech Breakfast is

“Facebook: Managing Subscriptions”