Steven PerdochCaitlin Leleck

Scott LangMatt Lapes

Alon Bendas

Launched in May 2003 World’s largest professional social network More than 120 million members Operates in over 200 countries Over $121 million in revenue as of Q2 2011

LinkedIn

Design a professional-looking profile◦ Overview of current title, past positions,

education, recommendations and more Build a professional network of contacts you

can trust Find jobs and other business/career

opportunities Both free and premium services available

Services Provided

College students Recent graduates Business Professionals

Non-paying Target Customers

18-2421%

25-3436%

35-5436% 55+

7%

Age

Viadeo – over 35 million members◦ Big in Europe, South America, and China

XING – over 11 million members◦ European markets, especially Germany

Facebook – over 800 million members◦ Worldwide

Competitors

Advertisement Model◦ Market Solutions

Subscription Model◦ Hiring Solutions◦ Premium Subscriptions

3 Sources of Revenue

Marketing Solutions

Corporate Solutions◦ LinkedIn Recruiter◦ LinkedIn Jobs Network◦ LinkedIn Talent Direct◦ LinkedIn Recruitment Advertising◦ LinkedIn Career Pages

Advantages for the company:◦ Find top candidates◦ Distribute Jobs◦ Promote brand

Hiring Solutions

LinkedIn offers 4 types of Accounts

◦ Basic (free)

◦ Premium for Business

◦ Premium for Job Seekers

◦ Premium for Recruiters and Employers

Premium Subscriptions

For Businesses…◦ Business - $24.95 per month◦ Business Plus - $49.95 per month◦ Executive - $99.95 per month

For Job Seekers…◦ Job Seeker Basic - $19.95 per month◦ Job Seeker - $29.95 per month◦ Job Seeker Plus - $49.95 per month

Premium Subscriptions

For Recruiters and Employers…◦ Talent Basic - $49.95 per month◦ Talent Finder - $99.95 per month◦ Talent Pro - $499.95 per month

Premium Subscriptions

Revenue by Product:

Hiring Solutions $ 58,620,000 48%

Marketing Solutions 38,570,000 32%

Premium Subscriptions 23,850,000 20%

Total $ 121,040,000 100%

Revenue by Productfor quarterly period ending June 30, 2011

From a year ago…◦ Revenue grew 120%

How are they doing?

Revenue by Product:

2011 2010

Hiring Solutions $ 58,620,000 $ 21,723,000

Marketing Solutions 38,570,000 18,308,000

Premium Subscriptions 23,850,000 14,864,000

Total $ 121,040,000 $ 54,895,000

From a year ago…◦ Membership grew 61%

How are they doing?

Dec. '03 Dec. '04 Dec. '05 Dec. '06 Dec. '07 Dec. '08 May '09 April '10 June '110

20

40

60

80

100

120

140

0.081M 1.6M 4M8M

15M

33M40M

65M

120M

Growth of LinkedIn Memberships

(in m

illions)

Potential Sources of Revenue

More selective job listings Better use of LinkedIn Answers LinkedIn Career Services

◦ Resume Tips◦ Profile Assistance◦ Development Tips

Virtual Career Fair

Selective Job Listings

Make part of premium subscriptions Companies set down specific criteria for

their job listings LinkedIn filters job listings so that only

applicants that meet these criteria are passed through

Would allow for only the best candidates to apply to jobs

Selective Job Listings Con.

Allow applications of users that follow specific companies to rise to the top of resume listings for that company

Set up question and answer sections on company profiles for followers to take to show how interested in the company they really are◦ Separates those that are truly interested in

working for the company from those only interested in a job

LinkedIn Answers

Free to users Create a special feature that attracts

companies to questions about them or their industry◦ Allows companies to interact with users that

could be good fit for company that are not currently looking into it

Question Alerts◦ Would allow companies to answer questions

about themselves or how they operate within the industry

Resume Tips Offer charge service for users to upload

their official resumes to be graded by LinkedIn personnel

Allow for basic resume examples to be available that were developed by companies on LinkedIn◦ Companies can show how they want resumes to

look so that only content is different, not structure◦ Users can see how to update/structure their

resume to look more attractive to those companies they want to work for

Profile Assistance Develop tips/ a crash course to refer to

when making your profile◦ Highlight what aspects of your life to consider

including in your profile◦ Tips on organization of your profile and wording

Profile Assistance Analysis of logistics required

◦ Could be very resource intensive Offer at a premium if possible but expensive

If reasonable, make it free to start as LinkedIn learns about the process

If enough value added features are developed make it a premium service

Development Tips

Offer charge service to make common interview questions available to review

Provide structured answers to show how interview questions are properly answered

Provide mock interviews through Skype so users can practice interview techniques

Development Tips Con.

Additional Development Options:◦ Cover Letters◦ Thank You Letters◦ Proper Email Techniques◦ Proper Memo Techniques

Virtual Career Fair Think of it as speed dating online through

web chat◦ But you get a job instead of dinner

Organize by region◦ Maybe many companies, maybe one large

company

Virtual Career Fair (cont.) Charge to sign up for the event Incentives to participate as well

◦ Feed back from employers about what they liked and didn’t like about you

◦ Feed back about how employers were to interact with