LinkedIn Essentials - Why Use Linkedin?

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Jonnie Jensen

Digital Coach & Social Media Strategist Presentation available at:

http://slideshare.net/jonniejensen

Connect with me at:

http://linkedIn.com/in/jonniejensen

http://twitter.com/jonniejensen

http://gplus.to/jonniejensen

[email protected]

+44 7900183311

Essentials


http://linkedin.com/in/jonniejensen



mailto:[email protected]

3 http://linkedIn.com/in/jonniejensen


“WE HUNT

HEADS FOR CASH”

Your Head On A Stick Ltd DontCare Street AboutYou Town

“I don’t care what you do

just listen to me”

My Stuff Your Time Ltd DontCare Street AboutYou Town





Why LinkedIn Matters

• Industry advisors are more valued than salesmen

• Social networking is your business community online

• Raise your profile with the people that matter most

• Share content that attracts your target audience

• Be found and find others

• Participation is a measure of your ability

• Influence is a measure of your brand / personal brand

• Enhance your employer brand

• The conversation is happening with or without you





Why LinkedIn? • Acquire new customers through online recommendations and word of mouth.

• Keep in touch with people who care most about your business.

• Find the right vendors to outsource services you’re not an expert on.

• Build your industry network—online and in person.

• Get answers to tough business questions with a little help from your real friends.

• Win new business by answering questions in your area of expertise.

• Raise funding

• Identify mentors

• Network with peers in your industry for repeat business referrals.

• Convince potential customers of your expertise by sharing unique blog content.

• Keep your friends close and your competition closer.

...with thanks to Guy Kawasaki image from sissnitz



http://www.linkedin.com/in/guykawasaki

http://www.flickr.com/photos/sissnitz/2004474532/



What is the story?

Launched when 5 founders invited 350 people to join May 2003

Dec 2004 1.6 million members, approx 50% from outside USA

Dec 2005 4 million members. LinkedIn jobs launched

June 2006 Members kept up to date with connections through live news feed

Oct 2007 Profile pictures added. Linked members hit 15 million. UK reaches 1m

Oct 2008 30 million members. UK members reaches 1m

Feb 2010 60 million members. 11 million in Europe. Over 3 million UK members

May 2011 100 million members. IPO $9bn valuation on NY stock exchange

Feb 2012 150 million members. Annual revenues jump 115% to $522m





Who Really Uses LinkedIn?

• Bit is US slant but you get the general idea!

• A social networking site for professionals and working people

Data from Business Insider / Zoomsphere 27/2/2012



http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2



LinkedIn for Networking

• Hello Sir, can I have your head?

…it is actually a great way to find people

• Establish presence in industry

• Reinforce relationships

• Engage key influencers

• Attract target audience

• Spot opportunities

• Have people ask you to help them





Personal LinkedIn Essentials

• Understanding reasons for being on LinkedIn

• Deciding on the value you add

• Choosing what to be known for

• Optimising your profile and search position

• Knowing and leveraging the tools

• Connecting with the right people

• Identifying the communities to participate in

• Sharing and creating content





King & Queen of Social Media

CONTENT CONVERSATION





“The conversation is happening with or without you”





The rise of LinkedIn – why it works

People like you

like people like you

2nd

and 3rd

level contacts put

you in reach of millions of

business people

+





The Importance Of Connecting

• LinkedIn allows you to connect to 2nd and 3rd level contacts

• The more first level contacts the greater your reach

• 2nd and 3rd level contacts appear in results

• First level contacts can introduce you to their contacts





Developing a LinkedIn Strategy

• Define your goals

• Decide what you want to be known for

• Select your keywords

• Establish an effective presence

• Join Groups

• Connect with people & companies

• Participate and engage regularly



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Jonnie Jensen

Digital Coach & Social Media Strategist Presentation available at:


Connect with me at:

http://linkedIn.com/in/jonniejensen



[email protected]

+44 7900183311

Essentials





mailto:[email protected]

Technology

LinkedIn Essentials - Why Use Linkedin?