What Is Your Goal?
Bret L. Simmons, Ph.D.UNR College of
Businesswww.bretlsimmons.com
2010 LeadershipDouglas County
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Social MediaWhy You, Why NowBasic Operating Principles
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http://smart.unr.edu/
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What Is Your Goal?
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Leadership
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Influence
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ValueWhat you can do uniquely well to help others address
opportunities or solve problems that matter to them.
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PermissionConversational marketing success is only possible when
your genuine participation - not motivated by marketing goals -
earns your audiences permission to share information that is.
Jason Falls
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Content MarketingContent: Creating information that meets your
customers needsMarketing: distributing and promoting that
information to a targeted group of people.
Joe Pulizzi
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Inbound MarketingChange of mind Relational capacityRemarkable
contentGet found
Halligan and Shah (2010)
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Engagement Matrix: Tom Webster
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Consistently contribute valuable contentEngage people in
conversation around that contentListen, respond, learn
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http://smart.unr.edu/
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First class, September 14, 2010
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Questions?
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Bret L. Simmons, Ph.D.UNR College of
Businesswww.bretlsimmons.com
2010 LeadershipDouglas County
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