Bret L. Simmons, Ph.D.Leadership Douglas County

September 12, 2013

Social Business

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

Main Points

1. We are all ambassadors of our increasingly social businesses

2. Digital Citizenship is a huge opportunity and responsibility

3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion

What do you want to learn

today?

What are you willing to do

different tomorrow?

What do you know about networking?

Get online and build relational capacity

Relational Capacity

• Blog with current content• Facebook Fan Page• Twitter• Senior leaders as professionally

personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook)

• Extras: Youtube, Pinterest, Flickr, etc.

If your website does not have a blog, it’s missing the engine of relational capacity

Example

HUB

Professionally Personal Brand Ambassadors

Professionally PersonalEverything you do reflects on your business

Digital Citizenship

Never trust any site to protect your privacy

• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

Operational Privacy

• The sooner you behave as if you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

Why risk offending anyone?

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Personal Brand

1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

New business card

www.bluehost.com

New business card

1. Associate your name and face with your value

2. Create content and connections that will get you indexed and ranked for your name and value

Be clear, not cute

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest, Instagram)

Bret.simmons@gmail.combret@bretlsimmons.com

We don’t need Facebook to authenticate our lives

Summary• Social business is here to stay. • Strategic imperative to immerse

yourself in the process• Start now, don’t quit• Assuming responsibility for your

digital citizenship is good for your career and your company

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576

Bret L. Simmons, Ph.D.Associate Professor of ManagementCollege of BusinessUniversity of Nevadasimmonsb@unr.edu(775) 336-9576