Embed Size (px)
DESCRIPTION
You've become a Skillsoft client and want to introduce an impressive and effective e-learning program to your staff, but you are at a loss as to where to start. This presentation provides a snapshot of factors to consider before launching your program, challenges you to align your vision with Skillsoft's Learning Growth Model, and provides six simple secrets for engaging your employees with your new e-learning program.
Citation preview
Launching Your e-Learning Program:Six Secrets for Success with Skillsoft
Jay TurnerDirector, Continuing Education and TrainingGeorgia Public Library Service
Budget cuts
Brain drain
TechnologyCompetence
Business Drivers
Looking through the rearview mirror…
…we were a Stage 1 operation
• Initiating learning• Reducing expense• Expanding scale• Push, push, push
Skillsoft Learning Growth Model® Outcomes by Stage
IndicatorsStage 1
Supplement Stage 2
TargetedStage 3
Strategic Stage 4
IntegratedStage 5
Optimized
Stage Goal Initiate Learning Manage Learning Align Learning Integrate Learning Enterprise-Wide Learning
Business Case for elearning
Reduce Expenses & Increase Scale
Enhance Savings & Remove
Redundancy
Align to Business Goals & Increase Business Impact
Increase Talent & Organizational
Agility
Broaden & Deepen Talent to Extended
Enterprise
Learning Culture
Learning is Operationally
Focused
Executive Support & New Learning
Strategies Emerge
Governance & Talent Management
Begins
Recognized as a‘Learning
Organization’
Learning Becomes Globally
Ubiquitous
Learning’s Role Contractor Consultant Key Player Architect C-level Role
Blended Design
Very Little Blending, Mostly Formal
Simple BlendsSocial & Mobile
Begins
Blending Scales to Balance Multiple
Modalities
Balanced Blends Become Routine
Sophisticated Blends Across All
Portfolios
Elearning Promotion
Traditional Awareness Marketing
Highlights & Success Stories
Portal Deep Linking Begins
Active Manager-Level Evangelism
Begins
Strong Learning Brand Equity
Attained
Learner Adoption
20%+Mostly ‘Push’
30%+‘Pull’ Increases
50%+ ‘Pull’ = ‘Push’
80%+ Increased ‘Pull’
90%+Mostly ‘Pull’
Learning Evaluation
Efficiency of elearning
Effectiveness of elearning
Business Impact of elearning
Targeted ROI Studies
Talent Management Analytics
The Six Secrets
7
This is my Skillsoft program. There are many like it, but this one is mine. My Skillsoft program is my best friend. It is my life. I must master it as I master my life. My Skillsoft program, without me, is useless.
Secret 1
8Prepare for launch (and actually take off).
Marketing
StructureTesting
Feedback
Marketing
Secret 2
Mix up your marketing tactics.
I pity the fool that only markets by
email.
Secret 3
We’re not moving your cheese…
… but it might taste a little different.
Familiar Contexts:
• Link assets to articles
• Provide a desktop icon
• Link Skillport to intranet
• Blend e-learning into classroom
• Take advantage of SSO
Secret 4
11
That’s amazing! You can do ALL
of that?!
Highlight the WOW features.
• Learning on the go
• Learning transcripts
• Goal management with My Plan
• DRM-free audio books and videos in Books 24x7
• Blended learning resources in Client Community
Secret 5
12
Build champions by being a champion.
Secret 6
• >40% active use
• LMS customizations
• Director-level buy in
• Brand recognition
Winning!
