Launching Your e-Learning Program:Six Secrets for Success with Skillsoft
Jay TurnerDirector, Continuing Education and TrainingGeorgia Public Library Service
Budget cuts
Brain drain
TechnologyCompetence
Business Drivers
Looking through the rearview mirror…
…we were a Stage 1 operation
• Initiating learning• Reducing expense• Expanding scale• Push, push, push
Skillsoft Learning Growth Model® Outcomes by Stage
IndicatorsStage 1
Supplement Stage 2
TargetedStage 3
Strategic Stage 4
IntegratedStage 5
Optimized
Stage Goal Initiate Learning Manage Learning Align Learning Integrate Learning Enterprise-Wide Learning
Business Case for elearning
Reduce Expenses & Increase Scale
Enhance Savings & Remove
Redundancy
Align to Business Goals & Increase Business Impact
Increase Talent & Organizational
Agility
Broaden & Deepen Talent to Extended
Enterprise
Learning Culture
Learning is Operationally
Focused
Executive Support & New Learning
Strategies Emerge
Governance & Talent Management
Begins
Recognized as a‘Learning
Organization’
Learning Becomes Globally
Ubiquitous
Learning’s Role Contractor Consultant Key Player Architect C-level Role
Blended Design
Very Little Blending, Mostly Formal
Simple BlendsSocial & Mobile
Begins
Blending Scales to Balance Multiple
Modalities
Balanced Blends Become Routine
Sophisticated Blends Across All
Portfolios
Elearning Promotion
Traditional Awareness Marketing
Highlights & Success Stories
Portal Deep Linking Begins
Active Manager-Level Evangelism
Begins
Strong Learning Brand Equity
Attained
Learner Adoption
20%+Mostly ‘Push’
30%+‘Pull’ Increases
50%+ ‘Pull’ = ‘Push’
80%+ Increased ‘Pull’
90%+Mostly ‘Pull’
Learning Evaluation
Efficiency of elearning
Effectiveness of elearning
Business Impact of elearning
Targeted ROI Studies
Talent Management Analytics
The Six Secrets
7
This is my Skillsoft program. There are many like it, but this one is mine. My Skillsoft program is my best friend. It is my life. I must master it as I master my life. My Skillsoft program, without me, is useless.
Secret 1
8Prepare for launch (and actually take off).
Marketing
StructureTesting
Feedback
Marketing
Secret 2
Mix up your marketing tactics.
I pity the fool that only markets by
email.
Secret 3
We’re not moving your cheese…
… but it might taste a little different.
Familiar Contexts:
• Link assets to articles
• Provide a desktop icon
• Link Skillport to intranet
• Blend e-learning into classroom
• Take advantage of SSO
Secret 4
11
That’s amazing! You can do ALL
of that?!
Highlight the WOW features.
• Learning on the go
• Learning transcripts
• Goal management with My Plan
• DRM-free audio books and videos in Books 24x7
• Blended learning resources in Client Community
Secret 5
12
Build champions by being a champion.
Secret 6
• >40% active use
• LMS customizations
• Director-level buy in
• Brand recognition
Winning!
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