PowerPoint Presentation
The Future of PPC Marketing
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A Few Random Facts About Me
This is my Second Trip to Czech Republic!
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I got to visit the beautiful old bohemian town of cesky crumlov
two years ago, where they had great food and beautiful historical
buildings
Me Visiting esk Krumlov Two Years Ago
i also enjoyed learning how to shoot arrows at things for a few
hours.
Originally from Winnipeg, Canada
Actual Photos of Boston From February This Year
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I Live in Harvard Square, Cambridge, Massachusetts, USA
WordStreams Global Headquarters in Boston
20082015
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The FUTURE of PPC Marketing
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Brought to you by:www.wordstream.com/learnGoogle Search =
Transformed Direct Response Marketing !
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PPC Search Ads = Direct Conversion
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Direct Conversion = Holy Grail of PPC Marketing
PPC Marketing 15 Years Ago
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BRACE YOURSELVESPPC HEADWINDS ARE COMING
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1. PAID SEARCH CPCs AT ALL TIME HIGH IN ESTABLISHED MARKETS!
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Source: Approx. 2500 WordStream Customers(Not official Google
Data.)
Brought to you by:#2: Certain Verticals Are Insanely
ExpensiveTOP COST PER CLICK ON BING ADS (Feb. 2015)
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3. Mobile is +50% of Google searches (October, 2015)
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Mobile vs. Desktop Search Clicks, Jan. 2013 Nov. 2015
Source: Approx. 2500 WordStream Customers(Not official Google
Data.)
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4. FEWER AD SPOTS ON MOBILE(which is 50% of searches in
2015)
VS.
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5. APPS ARE STEALING FROM DESKTOP SEARCHES!
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6. Half Do No Searches on Mobile Per Day
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https://theoverspill.wordpress.com/2015/10/19/searches-average-mobile-google-problem/
95% do fewer than 7 searches daily;Only 47% do more than 1
search per day
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Your audience spends 95% of its time the Web consuming content
and just 5% of time spent searching for it.7. 95% OF TIME ONLINE IS
SPENT ON CONTENT WHERE DISPLAY ADS CAN REACH USERSCustomers
consider, evaluate, and advocate online.Source: Internet Activity
Index (IAI) by the Online Publishers Association (OPA);
http://www.online-publishers.org/page.php/prmID/421
Search 5%
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High CPCs & Low Overall Search Ad Inventory in Established
Markets (YIKES!)
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Brian: Change Image. This is the great depression. An American
concept. This is a European conference. Overall youre trying to
convey some form of economic challenge.25
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Brought to you by:www.wordstream.com/learn8. Low Brand Recall
from PPC Ads
Text Link Ads are Not Particularly Memorable or Inspiring
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Mobile & Ad Blockers Impacting Display Ads
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Google Display Network Clicks, Jan. 2013-Nov. 2015
Source: Approx. 2500 WordStream Customers(Not official Google
Data.)
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Brought to you by:www.wordstream.com/learn10. Typical Conversion
Rate Via PPC Ads
