What Is PR?

How do YOU define PR ?

Those

are components of PR

Process Deliberate Planned Performance Public Interest Two- Way Communication Strategic Management

Elements of PR

R

A

C

E

RESEARCH

ACTION

COMMUNICATION

EVLUATION

Effective CampaignsStart with R.A.C.E

Public Relations is…

“Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”

Public Relations is…

“Public relations is the management function that identifies,

establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”

Publics = Audience[ ]

Recognizing PR

CreditsAndrea Genevieve Michnik

Intro to PR

St. Edwards University- Spring 2011

E-mail: andream@st.edwards.edu

@AndreaGenevieve

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