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Media and Cultural Theory MA Creative Technology and MSc Creative Games, The University of Salford.

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Module introduction for the Media and Cultural Theories module on the MA and MSc in Creative Technology and Creative Games.

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Page 1: Introduction

Media and Cultural Theory

MA Creative Technology and MSc Creative Games, The University of

Salford.

Page 2: Introduction

Module Aims

This module is designed to give students an overview of a wide range of theories from Media, Cultural and Critical Theories.

These theories will be directly related to current and historical practices in Art, Design, Technology and New Media (both in a gallery and non-gallery context).

Page 3: Introduction

Focuses

This module will look at a range of new medias and their applications, it will cover art and videogames and also the areas where the two meet.

We will be looking at a number of theoreticians and use their theories as frameworks to talk about creative practices.

Page 4: Introduction

Experiences of “Theory”

What do we all know about already? What have we all studied before?

Art History

Sociology

Media Theory

Critical TheoryPsychology

Cultural Studies

Philosophy

Game StudiesFilm TheoryLiterary TheoryTechnoculturesNew Media Theory

Too many fragmented disciplines for a powerpoint ven-diagram

Page 5: Introduction

What do we know about these theorists and their theories

Gilles Deleuze

Jean Baudrillard

Jesper Juul

Slavoj Žižek

Walter Benjamin

Donna Haraway

Theodor Adorno

Michel FoucaultMarshall Mcluhan

Fredric Jamerson

Page 6: Introduction

What does Theory offer us?

• Theory gives us a framework or lens to understand or view our world through

• It can offer us a system to help understand our world or environment

• It can generate ideas which can help us inform or understand our own practice

• Theory can give us a inspiration to develop new frameworks or theories.

Page 7: Introduction

The power of words…

“words are bearers and generators of ideas – perhaps even more than the reverse[…] We think we advance by way of ideas – that is doubtless the fantasy of every theorist, every philosopher – but it is also words themselves which generate or regenerate ideas, which act as ‘shifters’.”

Baudrillard, J., (2003). Passwords, Verso: London


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