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Bhojani Bhautik

Indian spices

Miss My Life

Overview of Indian spices

• The story of Indian Spices is more than 7000 years old Centuries before Greece and Rome had been discovered.

• The largest produced spice in India is Chilies , followed by Turmeric and Garlic.

• India is the largest producer of Red Dry chilly in the world in which the high contribution was given by Rajasthan)

• India is second largest producer of Garlic in the world after china.

• Because of this , our company have larger opportunity to grow our business through export of Indian spices in foreign countries.

• In part from uniqueness, our company was produce only organic spices so the view point of customer for our company was improve.

• Because of many spice was only available in India so its big opportunity for our company to improve our distribution channel and increase export in different country.

• Our head quartered was in Rajasthan & Unja because the most of spices are producing around that place.

• First try to expand business initial market.

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Market prospective

• We found that the most of the spices are producing in only India so we have opportunity to export more and more out side India.

EAST ASIA36%

OTHER EUROPE1%AMERICAN ZONE

27%

AUST.&OCEANIC ZONE1%

EUROPEAN UNION21%

OTHERS1%

WEST ASIA9% AFRICAN ZONE

4%

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

• This data indicate the export of organic spice, and we can see that during the 2008 to 2014 the export of this product was increase so its high grow potential for our company.

Founder & team

We are two founder to initiate business

• Bhojani Bhautik

• Aniket Pokar

Team

• Bhavik limbani

• Saunak surani

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Product & service

• We have mainly 5 product are producing named PEPPER,CARDAMOM( Small and large),CHILLI,VANILLA,GINGER.

• First of all we have to survive in domestic market than we export outside India.

• We are providing this product in foreign county as well as in India.

• Our product was different as compare to quality, packing, technology, value and range of product.

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competition

• Their are many competitors in the market like M.D.H , Ramdev masala,etc

• We also provide door to door service.

• Our product was pass all the govt quality certificate eg. ISO, sahara, etc

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Marketing & Customer Acquisition

• News paper advertisement.

• Attracting common people.

• Perception is to also acquire rural area.

• Cash discount policy.

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traction

• Promotion in City Area like Ahmedabad.

• Marketing strategies also unique.

• Consulting advertising agency also.

• Using e-commerce platform.

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Risk

• Compete rural company .e.g –ramdev, MDH,Rajani

• FDI

• Govt. Policy also depend on our risk taking ability.

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End game

• At the stage of position of company.

• Significant of client's of customer.

• If we do not achieve target of 2 lacs per year we will close our firm.

• After 6 months we will close firm.

• We will try to survive more time as per liquidity.

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Intellectual property

• Companies head quarter in Rajasthan.

• We also join with local suppliers.

• And also connect with unja’s market yard suppliers.

• Isabgul is one of spice which is lead by India in export.

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Financials

• Get finance from banks.

• Individual entrepreneur.

• Market share of investor.

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Financing round

•First of all we attract our customer to invite for investment.

•If our company's financial need not satisfied we also get money from

FPO.

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Minimum viable product

• We also initiate a retail chain to reach to the customer.

• And also advancing technology.

• We also use e-commerce sites.

• And also reach to customer to attract.

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WORLD TRADE IN SPICES :2013-14

QTY (MT)

VALUE(US $ MLN.)

WORLD TRADE 750000 1650.00

INDIA’S SHARE 320527 517.90

% SHARE 43 31

INDIA’S STRENGTH

In the total World Spice trade in 2013-14

INDIA VOLUME(43%) INDIA VALUE(31%)

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ITEM2012– 13 2013– 14 *

QTY VALUE QTY VALUE

MINT PRODUCTS 9300 407.77 11000 575.00

SPICE OILS & OLEORESINS 5600 463.75 6225 500.00

SEED & OTHER SPICES 103995

373.32 109655 366.38

CHILLI 138000

499.00 113250 403.50

PEPPER 14150 121.40 16700 140.50

TURMERIC 43000 156.50 46500 153.00

CURRY POWDER 7750 66.10 9000 77.00

GINGER 13000 59.50 7250 40.76

CARDAMOM(SMALL) 650 23.90 875 27.00

VANILLA 43 28.76 72 12.11

TOTAL 335488

2200.00

320527 2295.25

EXPORT OF SPICES FROM INDIA

(QTY IN M.T; VALUE RS CRORE)

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CHILLI41.1%

TURMERIC12.8%

PEPPER4.2%

CUMIN4.1%

CORIANDER10.1%

GINGER3.9%

CARDAMOM (S)0.2%

VANILLA0.01%

OILS & OLEORESINS2.8%

MINT PRODUCTS 1.7%

OTHER SEEDS10.7%

OTHER SPICES 6.1%

CURRY POWDER2.31%

MAJOR PRODUCT SEGMENTS IN EXPORTS OF SPICES

VALUE: 2012-13

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INDIAN SPICE INDUSTRY

1998 REGISTERED EXPORTERS

364 MANUFACTURER EXPORTERS

100 EXPORTERS (5%) CONTRIBUTE OVER 80% OF EXPORTS

98 UNITS WITH IN-HOUSE LABORATORIES

16 SPICE HOUSE CERTIFICATE HOLDERS

  5 UNITS CERTIFIED UNDER ISO 9000

INDIAN SPICES LOGO PROVIDED TO RETAIL/INSTITUTIONAL PACKS

  55 SPICE BRANDS REGISTERED WITH THE BOARD

YEAR VALUE( MLLN US $)

2009-10 0.57

2010-11 0.48

2011-12 1.11

2012-13 1.07

2013-14 2.02

EXPORT OF ORGANIC SPICES

Growing Food Safety Concern with Organic………

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0.4

0.6

0.8

1

1.2

1.4

1.6

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

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QUALITY CERTIFICATION SYSTEM

AWARDED TO PROCESSOR EXPORTERS HAVING EXCLUSIVE FACILITIES FOR MEETING PRESCRIBED STANDARDS OF QUALITY PROCESSING

AWARDED TO EXPORTERS OF SPICES INCLUDING MERCHANT EXPORTERS OF BRANDED CONSUMER PACKS/INSTITUTIONAL PACKS

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THIS IS REQUIREMENT OF QUALITY CERTIFICATION SYSTEM

Thrust On

Quality

Value Addition

Technology

Packaging

TECHNOLOCY AND VALUE ADDTION

• NEW PRODUCTS

• NEW PACKAGING

• NEW F0RMS

• NEW USES

• NEW FEATURES

• INNOVATIONS INRETAILING

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OFF SHOOTS OF TECHNOLOGY

Contd…….

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ADOPTION OF HIGH-TECH PROCESSES & TECHNOLOGY UPGRADATION

CRYO GRINDING

STEAM STERILIZATION

QUALITY SYSTEMS

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NEW INITIATIVES

Focus on Retail

Foray into Branding

Expanding Product Portfolio

High Value Spices

Herbal Spices, Organic Spices & Vanilla

Brand Promotion

Cardamom Marketing

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