INRODUCTIONIndia is a land of surplus agricultural production with continuous inflation of commodity price. However, in spite of our government’s serious efforts to improve agriculture production and control on commodity price, small farmers are gradually moving out of agriculture due to profit uncertainty and lack of technological expertise.

Traditional crops produced by locally available non-hybrid seed require low input technology which is sustainable. These type of products have define quality specification and more product specific nutrient concentration with taste as compare to hybrids. At the same time natural crops are free from unjustified use of pesticides, chemical, antibiotics and hormones.

local crop is developed by long term natural adaptation procedure without compromising in the quality and is best suitable for local environments and our health.

To develop marketing linkage and brand endorsement ;for traditional crops.Promotion and marketing of geographical indicator product.Gradually we try to evolve a system in which farmer/producer work as stake holder in terms of profit sharing.There is an urgent need to spread knowledge about the heritage, nutrition and calorie values of traditional crops in India and improve their intent beyond local-level markets. Unless money can be made from indigenous crop production, they will disappear … and so will traditional cuisine.Next you see how we provide policy support.

OBJECTIVES & IMPORTANCE

Financial & Business Services

Farm Inputs Farming Marketing/ Aggregator Processing Logistics

(Food)Retail/ Food

ServicesConsumer

Product Design

Distribution

MarketingTransport Services/ Infrastructure Quality Control Market Intelligence

Policy Support

Financial & Business Services

Farm Inputs Farming Marketing/ Aggregator Processing Logistics

(Food)Retail/ Food

ServicesFarm Inputs Farming Marketing/

Aggregator Processing Logistics (Food)

Retail/ Food

ServicesConsumer

Product Design

Distribution

Marketing

Product Design

Distribution

MarketingTransport Services/ Infrastructure Quality Control Market Intelligence

Policy Support

Seed bankPresently unorganized approach for traditional variety of seed. Required full support from agriculture institute.Oursagro already started procurement, packing and marketing of some product, but we create authentic system started from seed to final product with in five year.

Standardization and identification of salient quality character

Oursagro select product on public views, these product have taste and quality. e.g. Desi variety of tomato may contain 200 times higher concentration of lycopin as compare to highly producing hybrid variety.Institute lab can help to standarise.

Standardization and identification of salient quality character

Oursagro select product on public views, these product have taste and quality. e.g. Desi variety of tomato may contain 200 times higher concentration of lycopin as compare to highly producing hybrid variety.Institute lab can help to standarise.

The imagination of nature is far, far greater than the imagination of man. - Richard Feynman

“It is only by mixed natural/ traditional farming in harmony with Nature that India can sustainably provide abundant wholesome food, and meet every basic need of all – to live in health, dignity and peace.” -Bhaskar Save