How did you use media How did you use media technologies in the technologies in the construction and construction and

research, planning and research, planning and evaluation stages?evaluation stages?

The equipment I have used in the planning The equipment I have used in the planning and research stages of my coursework are:and research stages of my coursework are:

DigitalCameraDigitalCamera ScannerScanner ComputerComputer MoviemakerMoviemaker BloggerBlogger InternetInternet PhotoshopPhotoshop PicnikPicnik Final cut expressFinal cut express

Planning and ResearchPlanning and Research

We organized some We organized some props that we used for props that we used for our music video. These our music video. These are the instruments are the instruments that the band played that the band played in the performance. in the performance. We will have two We will have two guitars, leads and guitars, leads and amps, a microphone, amps, a microphone, stand and lead, also a stand and lead, also a drum kit and sticks. drum kit and sticks.

We wanted this to We wanted this to look realistic so we look realistic so we have got the leads have got the leads and amps to make and amps to make it look more like a it look more like a live performance. live performance. We have got them We have got them from the music from the music department, so we department, so we can easily get can easily get them over to the them over to the hall. hall.

We have booked the We have booked the hall for when we are hall for when we are filming our band so filming our band so we definitely know we definitely know that the hall is free that the hall is free for us to film without for us to film without any disturbance.any disturbance.

We did planned to take We did planned to take in turn of filming the in turn of filming the shots as we are both not shots as we are both not in the video. But then in the video. But then the hall was free Zoe the hall was free Zoe had lessons, so I did had lessons, so I did most the single shots of most the single shots of the singer and all the the singer and all the shots of the guitarist, shots of the guitarist, parts of the drummer. parts of the drummer. We both helped on the We both helped on the whole band shots and whole band shots and the other single shots. the other single shots.

We chose our We chose our locations for our music locations for our music videos as we thought videos as we thought that the lighting of the that the lighting of the hall is good quality for hall is good quality for

the performance of the performance of the band, we had to the band, we had to go look for different go look for different

place for our pub/club place for our pub/club location, we looked at location, we looked at Esporta, but we could Esporta, but we could get esporta due to the get esporta due to the

manager could get manager could get back to us for moer back to us for moer

thean 2 weeks.thean 2 weeks.

Snooker club “the Herold” in grove Snooker club “the Herold” in grove hill was more convenient for all our hill was more convenient for all our actors to get there and the lighting is actors to get there and the lighting is good for what we want to produce, good for what we want to produce, Zoe also knew the manager so this Zoe also knew the manager so this came to our advandage. came to our advandage.

Analysing similar music videos helped Analysing similar music videos helped me to understand on how the music me to understand on how the music videos have been presented differently, videos have been presented differently, this helped to influence the way we this helped to influence the way we planned our video. We have decided to planned our video. We have decided to have the similar conventions that we have the similar conventions that we have seen like to have not to always be have seen like to have not to always be looking at the camera like wonderland’s looking at the camera like wonderland’s video.video.

Process of making a music Process of making a music videovideo

My research on the My research on the music video industry music video industry helped me on the helped me on the understanding of the understanding of the process of making a process of making a music video, as it told music video, as it told me the different steps me the different steps needed to complete the needed to complete the video, there is pre-video, there is pre-production, production, production, production, post-production and post-production and distribution.distribution.

Planning is the most Planning is the most important, and need important, and need to be thoroughly to be thoroughly planned by getting a planned by getting a clear aim on style, key clear aim on style, key messages and your messages and your target audience.target audience.

We have spent a lot We have spent a lot of time planning out of time planning out the video to make the video to make sure that the sure that the production of the production of the video will go video will go smoothly and that smoothly and that we have all the we have all the shots needed to shots needed to make the music make the music video good quality.video good quality.

The production relies The production relies on the planning on the planning loads. As otherwise loads. As otherwise you wouldn’t know you wouldn’t know what needed to what needed to shoot. There shoot. There wouldn’t be the right wouldn’t be the right sense of direction sense of direction and things wouldn’t and things wouldn’t make sense.make sense.

Lady Gaga’s music video needs a lot of planning on her dance routines and her narrative. The costumes would also need planning as the are very creative and original. This music video is also based on a film.

The post-production is based on The post-production is based on editing; when it comes to editing our editing; when it comes to editing our video it will be on final cut express. video it will be on final cut express. We need to make our music video We need to make our music video creative in the editing, to reach our creative in the editing, to reach our target audience.target audience.

Evaluation Evaluation

We used Facebook to get feedback We used Facebook to get feedback on our draft music video, We needed on our draft music video, We needed to evaluate whether we had to evaluate whether we had completed our video to our target completed our video to our target audience correctly. audience correctly.

We have also used a range of media We have also used a range of media to show our evaluation. to show our evaluation.