How did you use How did you use media technologies media technologies in the construction in the construction

and research and research planning and planning and

evaluation stages?evaluation stages?

I used YouTube to research existing I used YouTube to research existing professional media products within the professional media products within the same genre of RNB, the genre which I same genre of RNB, the genre which I have chosen to portray in a music have chosen to portray in a music video. From this I was able to analyse video. From this I was able to analyse what made a ‘good’ music video, what what made a ‘good’ music video, what didn’t and the conventions of music didn’t and the conventions of music videos in the genre.videos in the genre.

It was also helpful to watch old A2 It was also helpful to watch old A2 students products to compare with my students products to compare with my own ideas.own ideas.

YOUTUBE RESEARCH AND PLANNING

During the course of my research and During the course of my research and planning stages I used a blog to display my planning stages I used a blog to display my ideas and development of work. The easy ideas and development of work. The easy access to the blog allowed me to constantly access to the blog allowed me to constantly update myself and refer to my research as I update myself and refer to my research as I was producing my film and ancillary tasks. was producing my film and ancillary tasks. Also the blog allowed me to prepare posts Also the blog allowed me to prepare posts that included images, sketches and text that included images, sketches and text which made my work more detailed and which made my work more detailed and obvious to what I was trying to achieve.obvious to what I was trying to achieve.

BLOG RESEARCH AND PLANNING

MICROSOFT OFFICEI used PowerPoint to present my I used PowerPoint to present my

ideas to the class and allow to ideas to the class and allow to see my storyboard and written see my storyboard and written notes.notes.

Microsoft Word allowed me to type Microsoft Word allowed me to type all my posts to make sure that all my posts to make sure that the texts were grammatically the texts were grammatically correct. I have also used it to correct. I have also used it to produce an easy survey in order produce an easy survey in order to get audience feedback for my to get audience feedback for my products so that I can analyse products so that I can analyse for Question 3 of the evaluationfor Question 3 of the evaluation

RESEARCH AND PLANNING

Using my skills from last year, I was able to also use a tripod to Using my skills from last year, I was able to also use a tripod to steady filming; however this year I became more confident with the steady filming; however this year I became more confident with the movement of the tripod and experimented during filming with movement of the tripod and experimented during filming with panning and titling shots. It also helped with steady the shot so panning and titling shots. It also helped with steady the shot so the mise-en-scene was framed perfectly within the screen and kept the mise-en-scene was framed perfectly within the screen and kept the filming line straight. While re-filming the introduction to our the filming line straight. While re-filming the introduction to our video, we noticed a significant difference in the footage when not video, we noticed a significant difference in the footage when not using a tripod- with this piece of equipment, the film looks well cut using a tripod- with this piece of equipment, the film looks well cut and shot.and shot.

We used a Samsung camcorder to take pictures for our ancillary We used a Samsung camcorder to take pictures for our ancillary tasks, which h was the same camcorder we used to film. However, tasks, which h was the same camcorder we used to film. However, half way through editing, we decided that a camera with higher half way through editing, we decided that a camera with higher mega pixels would capture our images better as the other camera mega pixels would capture our images better as the other camera gave us blurry images. The Nikon camera D500  we used also gave gave us blurry images. The Nikon camera D500  we used also gave us options while taking pictures- for example, auto lighting, us options while taking pictures- for example, auto lighting, blurred images and  shutter shots seen below blurred images and  shutter shots seen below

TRIPOD

CAMERA/CAMCORDER

PRODUCTION

PRODUCTION

The shot from where my inspiration came from.

Effect of using ‘shutter’ effect on the Nikon d5000

These shots were especially useful to me to These shots were especially useful to me to capture the exact position of my actors in the capture the exact position of my actors in the middle of the road make it appear more middle of the road make it appear more spontaneous. spontaneous.

This is an example of me using higher media This is an example of me using higher media technology and developing my media skills to technology and developing my media skills to deliver ancillary tasks of higher quality. This deliver ancillary tasks of higher quality. This had a huge impact on the end product of tasks. had a huge impact on the end product of tasks.  I will show this with an example of two pictures  I will show this with an example of two pictures used by my media partner. The image on the used by my media partner. The image on the right was taken by the camcorder; the other was right was taken by the camcorder; the other was taken by the Nikon. taken by the Nikon.

Although the second image is brighter, the other one is clearer and has a higher resolution- this gives our products a more expert and professional feel. The lighting of the second was not an issue and was edited easily.

In relation to sound, I used a sound In relation to sound, I used a sound converter and recorder. For my converter and recorder. For my editing, I needed a consistent sound editing, I needed a consistent sound of nature as the first minute of the of nature as the first minute of the video without sound began. In my first video without sound began. In my first draft the ambient noise was loud at draft the ambient noise was loud at sometimes and quiet at others which sometimes and quiet at others which highlighted the fact that the scenes highlighted the fact that the scenes were filmed after small breaks rather were filmed after small breaks rather than them being unplanned.  I used than them being unplanned.  I used my IPOD Nano 4my IPOD Nano 4thth Generation to record Generation to record the ambient sound and then the ambient sound and then converted that sound into a format converted that sound into a format which was compatible with Adobe which was compatible with Adobe Premiere Pro, my choice of editing Premiere Pro, my choice of editing software. software.

SOUND CONVERTER/RECORDER

PRODUCTION

ADOBE PREMIERE PRO I made a change of choice of editing software I made a change of choice of editing software

from Year 12 to Year 13; previously I used from Year 12 to Year 13; previously I used Windows Movie Maker to edit footage.Windows Movie Maker to edit footage.

  Adobe Premiere Pro is much more advanced Adobe Premiere Pro is much more advanced software which allows a higher range of software which allows a higher range of editing choices for example changing the clips editing choices for example changing the clips brightness and lighting, sharpening footage, brightness and lighting, sharpening footage, rewinding and slowing down clips to create a rewinding and slowing down clips to create a certain effect.  It took a lot of time to master certain effect.  It took a lot of time to master but provided the right kind of effect to my but provided the right kind of effect to my video without affecting the quality.video without affecting the quality.

Personally, for my music video the narrative Personally, for my music video the narrative required a vision which needed to be in a required a vision which needed to be in a different tone and pace for the audience to different tone and pace for the audience to clearly see the change in scene. For this I clearly see the change in scene. For this I used a sepia filter over clip and created a used a sepia filter over clip and created a circular light in the centre of all the clips to circular light in the centre of all the clips to make it seem hazy and not of reality. This make it seem hazy and not of reality. This type of editing can not be done in Movie type of editing can not be done in Movie Maker.Maker.

EDITING

ADOBE PHOTOSHOP

To edit my ancillary tasks I used a To edit my ancillary tasks I used a combination of Adobe Photoshop combination of Adobe Photoshop and Macromedia Fireworks. and Macromedia Fireworks.

Photoshop, like Premier Pro allowed Photoshop, like Premier Pro allowed me to edit my photos beyond adding me to edit my photos beyond adding font and changing the color of a font and changing the color of a photo. I used the advanced features photo. I used the advanced features on the image Control to choose my on the image Control to choose my choice of sepia tone to add filter choice of sepia tone to add filter over all my images so that they over all my images so that they would all have the brand identity would all have the brand identity included in the vide, which also has included in the vide, which also has a section in sepia tone. Also since a section in sepia tone. Also since Adobe is famously used to create Adobe is famously used to create flawless effects on surfaces and flawless effects on surfaces and faces, this program allowed us to faces, this program allowed us to ‘clean up’ flaws such as shadows ‘clean up’ flaws such as shadows and blemishes.and blemishes.

EDITING

MACROMEDIA FIREWORKS

Fireworks, a software which I am Fireworks, a software which I am familiar with, allowed me to piece familiar with, allowed me to piece together different photos that I together different photos that I have edited in Photoshop for a have edited in Photoshop for a panel of my digipak and the panel of my digipak and the digipak itself.digipak itself.

  

EDITING

I pieced together these individual pictures using the Fireworks, a simpler image editor to make the second panel for the inside of my final digipak

The four individual panels were edited with Adobe Photoshop and transferred onto a template in Fireworks.