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How can companies Evaluate and select Specific foreign markets To enter ? By Mausumi Mohanta

How can companies evaluate and select specific foreign markets to enter

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Page 1: How can companies evaluate and select specific foreign markets to enter

How can companies

Evaluate and select

Specific foreign markets

To enter ?

By Mausumi Mohanta

Page 2: How can companies evaluate and select specific foreign markets to enter

Before going global

company needs to decide

Which Markets

To Enter

Page 3: How can companies evaluate and select specific foreign markets to enter

Which Markets To Enter ?

• How many markets to enter

• How to choose markets

• Developed vs. developing

markets

Page 4: How can companies evaluate and select specific foreign markets to enter

How many markets to enter ?

- Waterfall Approach

- Sprinkler Approach

Page 5: How can companies evaluate and select specific foreign markets to enter

How many markets to enter ?

- Waterfall Approach

Gradually

entering

countries

in sequence

Page 6: How can companies evaluate and select specific foreign markets to enter

How many markets to enter ?

- Sprinkler Approach

Entering

many countries

simultaneously

Page 7: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

Page 8: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

-Product

Page 9: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

- Geography

Page 10: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

- Income

Page 11: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

- Population

Page 12: How can companies evaluate and select specific foreign markets to enter

How to choose markets ?

- Political Climate

Page 13: How can companies evaluate and select specific foreign markets to enter

Developing Markets

represent huge

potential markets

Page 14: How can companies evaluate and select specific foreign markets to enter

Firms use lessons

gleaned from Marketing

In Developing countries

Used to compete in

Developed countries

Page 15: How can companies evaluate and select specific foreign markets to enter

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