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How can companies evaluate and select specific foreign markets to enter?

How can companies evaluate and select specific foreign markets to enter

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Page 1: How can companies evaluate and select specific foreign markets to enter

How can companies evaluate and select

specific foreign markets to enter?

Page 2: How can companies evaluate and select specific foreign markets to enter

Factors that influence selection of foreign

markets

Page 3: How can companies evaluate and select specific foreign markets to enter

Selling to Neighbours

Already know them

Can control Entry costs

Page 4: How can companies evaluate and select specific foreign markets to enter

Psychic proximity

Familiar laws Language Culture

Page 5: How can companies evaluate and select specific foreign markets to enter

Product trying to sell

Page 6: How can companies evaluate and select specific foreign markets to enter

Geography

Page 7: How can companies evaluate and select specific foreign markets to enter

Income

Page 8: How can companies evaluate and select specific foreign markets to enter

Population

Page 9: How can companies evaluate and select specific foreign markets to enter

Political climate

Page 10: How can companies evaluate and select specific foreign markets to enter

And once the markets are chosen.....

Page 11: How can companies evaluate and select specific foreign markets to enter

Entry strategies

Entering many countries

simultaneously

Enter countries in sequence

Page 12: How can companies evaluate and select specific foreign markets to enter

Thank you

Page 13: How can companies evaluate and select specific foreign markets to enter

Disclaimer

Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com

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