HAR Tools Overview

Presented by

Marilyn M. MaxwellTraining & Member Outreach Specialist

marilyn@har.com713 629-1900 x 288

HAR provides its members over 80+ FREE

technology tools

www.HAR.comWe constantly strive to stay ahead of the curve and provide the best online experience and resources for real estate consumers. With that in mind, we have been developing a "new" HAR.com with new features, data and real estate listings from across the state of Texas.

goo.gl/PK3JbL

The HAR.com mobile app allows both consumers and HAR members to search for homes for sale or lease in Texas. Consumers will be able to use the award-winning HAR.com residential property search engine to find a home, favorite listings and view property search history. Members will be able to access MLS information (MLS subscribers

only), their leads, their listings, as well as access their company's listing inventory.

Among the most downloaded App to search Texas real estate on your iPhone, iPad, Android

and Mobile Web.

HAR.com Mobile Appshttp://www.har.com/mobile

Agent Spot

To enable AgentSpot:1. Upload a member photo2. Create an HAR Agent Website3. Complete your member profile4. Enable/Configure LeadConnect

http://www.har.com/agentspot

AgentSpot ads are displayed in a variety of areas on HAR.com where agent-specific is not normally displayed. For instance, they will never display in an area where specific agent information is already shown such as on a for sale listing for a property. When AgentSpot Ads are displayed, they come in two categories: Area Specific & Organic.When setting up your AgentSpot listing, you will need to enter one to five zip codes that in which you most commonly do business in. These zip codes will determine where your Area Specific Ads are displayed. For location where AgentSpot may show, but an area is not yet selected, an ads will be displayed organically from the list of all available agents who have opted into AgentSpot.

HomeSiteCreate beautiful and engaging listing websites in minutes! HAR offers free single property website for EVERY one of your Listings. Your sellers will be impressed with detail information about their property and you will have more opportunity to generated more leads!

• Send To Friend• About Me• Lead Generating Contact

Form• Social Networking Sharing

Links• Open House Date/Time• Point Your Domain

Each single property website includes the following:• Virtual Tour & Photo Gallery• Map This Property• Print Listing Flyer• Mortgage Calculator• Schools Nearby• Uploaded Documents

Market InsightAs a REALTOR®, you want to do the best job possible for your clients. And now you can show your clients and customers just how much effort goes into listing their property. With MarketInsight, your clients and customers can stay informed about the activities surrounding their property without even contacting you.MarketInsight allows your clients

and customers to view pertinent information surrounding their property, such as web traffic, appointments and feedback, comparable nearby properties, and much more. Setting up MarketInsight is easy. You can send an email to your client or customer inviting them to use MarketInsight. All the information displayed in MarketInsight is branded with your information. Show your clients and customers the value of using a REALTOR® and invite them to begin using MarketInsight today!

To get started, you will need to login to the HAR Members Only Site. From the menu, click on 'MLS' and then from the 'MLS Tools' category, click on 'MarketInsight'. Choose a listing from your current inventory, sold transactions or enter any address, and click on 'Setup MarketInsight'. You will need to enter the user's name and email address to send them an invitation to participate in MarketInsight. You can enter multiple email addresses when setting up MarketInsight for a property.

Instant CMAhttp://www.har.com/instantcma

Client Experience Rating ProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.

Clients also have an option to

include brief comments.

Client Experience Rating Program

Total Surveys Emailed by HAR to Agent Clients 222,373Client Completed Surveys 120,372 (54%)Completed Surveys Displayed on HAR by Agent113,055 (94%)Agents Who Elect to Survey Clients 5,240Agents Who Display Ratings on HAR.com 3,718

Average Client Experience Rating Score4.94/5.0

Marilyn M. MaxwellTraining & Member Outreach Specialist

marilyn@har.com(713) 629-1900 x 288