Embed Size (px)
Citation preview
SnapSchool: Introduction to Snapchat for Nonprofits
#WDIWebinar
#WDIWebinar
Tell us using the question box! Have you ever used Snapchat?
#WDIWebinar
Tell us using the question box! Does your organization have a Twitter or Facebook account (or both)?
#WDIWebinar
Tell us using the question box! On a scale of 1 to 10, how would you rate your organization’s current social media efforts?
#WDIWebinar
KNOWYOURDONORS.ORG Insights from WeDidIt is the donor intelligence tool for the modern nonprofit. • Find matching gift potential within your database • Group donors based on interests • Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!
KnowYourDonors.org
#WDIWebinar
SnapSchool: Introduction to Snapchat for Nonprofits
#WDIWebinar
Andrew Littlefield Fundraising Resources and Education | WeDidIt [email protected] WeDid.It
#WDIWebinar
What We’ll Cover
The numbers behind Snapchat. Quick overview of usage and tips. Orgs to follow for inspiration. Techniques you can use to engage audience.
What is Snapchat? ?
#WDIWebinar
What is Snapchat?
Mobile-only social network on which users can share videos and pictures in one-on-one interactions OR with all their followers (similar to a Twitter/Facebook timeline).
#WDIWebinar
Mobile-ONLY
No permanent timeline
#WDIWebinar
What is Snapchat?
Launched in 2011 150,000,000 daily active users. 10,000,000,000 videos sent per day. 2nd most popular social network among 12-24 y/o’s
Isn’t this just another social
media fad?
Maybe.
140,000,000 daily users
150,000,000 daily users
<
7% SM brand used most
often
8% SM brand used most
often
<
4% SM brand used most
often
8% SM brand used most
often
<
Why you should start paying
attention.
#WDIWebinar
Insanely fast growth
#WDIWebinar
Early adoption has benefits
#WDIWebinar
82.3% of Baby Boomers are on Facebook
https://www.dmn3.com/dmn3-blog/should-you-market-to-baby-boomers-on-social-media
#WDIWebinar
It’s okay to just watch & learn.
#WDIWebinar
The best social network for storytelling.
#WDIWebinar
Distractions!
#WDIWebinar
Distractions!
#WDIWebinar
Using Snapchat
#WDIWebinar
Tap circle to take a picture, hold it to take a video (up to 10 seconds)
#WDIWebinar
Add “stickers,” text, or drawings.
Adjust how long the picture will show.
Swipe left or right for “filters.”
Post it!
#WDIWebinar
“My Story” (public)
Friends (private message)
#WDIWebinar
Geofilter
Who to Follow
#WDIWebinar
Use Snapcodes to follow someone.
#WDIWebinar
Swipe down to add friends.
#WDIWebinar
Do Something
#WDIWebinar
Greenpeace
#WDIWebinar
P.E.T.A.
#WDIWebinar
WNYC
#WDIWebinar
LACMA
#WDIWebinar
Compassion International
#WDIWebinar
NPR
#WDIWebinar
White House
#WDIWebinar
#WDIWebinar
60+ Nonprofits to Follow On SNAPCHAT è
Techniques
#WDIWebinar
Recurring “Shows”
Titled segment that you regularly broadcast via Snapchat.
Builds anticipation and familiarity.
Provides structure for content planning.
• WNYC’s “Hodgepod” • NPR’s “Meme of the week”
• Buzzfeed
Examples
#WDIWebinar
Engagement
Direct viewers to an outside engagement channel.
Encourages REAL action.
Directly tied to your mission.
• DoSomething’s campaign stories (redirecting to SMS).
Examples
#WDIWebinar
Field Updates
Bring “far away” missions into public’s hands.
Educates and informs viewers on mission.
Powerful storytelling tool.
• Doctors Without Borders/MSF’s refugee rescue boat updates.
Examples
#WDIWebinar
News Updates
Keep audience informed on mission.
Encourages engagement (when done properly).
WARNING! Don’t make this self-serving!
• The White House’s policy news.
Examples
#WDIWebinar
Team Work
Reduces the burden of creating content.
Personalizes your org and your account.
Provides cadence and builds familiarity.
• LCMS Youth Gathering
Examples
#WDIWebinar
Geofilter
#WDIWebinar
On Demand Geofilters
Available to the public at low price.
Sometimes can be obtained for free for nonprofits.
Don’t need a Snapchat account!
• United Nations Foundation’s “Girl Up Leadership Summit”
Examples
Snapchat.com/geofilters
Should you start a Snapchat account for your org?
Pro’s Con’s
• Early adoption • Already huge
• Low barrier to entry • Huge creative potential
• Not too crowded
• Will take some resources • Trends young
• A bit cumbersome • “Another” channel to fill
Just Watch & Learn
Questions? ?
#WDIWebinar
Blog.wedid.it/Snapchat-Webinar-Feedback
KNOWYOURDONORS.ORG Insights from WeDidIt is the donor intelligence tool for the modern nonprofit. • Find matching gift potential within your database • Group donors based on interests • Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!
KnowYourDonors.org
#WDIWebinar
