Facebook for Property Facebook for Property ManagersManagers

Charity Hisle, Socially Engaged MarketingCharity Hisle, Socially Engaged Marketing@SoEngaged@SoEngaged

©2010 AppFolio, Inc. All Rights Reserved. ©2010 AppFolio, Inc. All Rights Reserved.

AppFolio

• Web-based property management software

• Complete Solution• Property Management• Online rent collection• Accounting • Integrated marketing• Payment processing• Online applications

• So You Run a More Successful Business

Grace Hill

• Apt Industry’s leading provider of education

• Train more than 1,000 property mgmt professionals every day

• Courses are engaging, interactive and multifamily specific

• Most popular – Fair Housing & Preventing Sexual Harassment

• Offer a custom Learning Management System

• And…We build custom courses for property mgmt training departments

Title

• Set-up and managing your Facebook page• Profiles• Pages• Settings• Analytics• Strategy• Tools

• Real-world examples• Differentiate your community• Attract and retain residents• 4 C’s of engaging residents

Facebook for Property Managers@SoEngaged@SoEngaged

Profiles vs. Pages

• Terms of Service• Insights/measuring success• Privacy/security

Poll: Do you have a property Facebook Page?

Set-up Facebook: Privacy

Set-up Facebook: Privacy

Set-up Facebook: Privacy

Set-up Facebook: Privacy

Set-up Facebook: Privacy

Poll: What type of properties are you hear to learn about today?

Set-up Facebook: Edit Page

Set-up Facebook:Posting & Notifications

Set-up Facebook:Manage Permissions

Set-up Facebook: Basics & SEO

Set-up Facebook: Profile

Set-up Facebook: Featured

Set-up Facebook: Admins

Set-up Facebook: Applications

Managing Fans

Managing Fans

Managing Fans

Analytics: Overview

Analytics: Edge Rank

Poll: Do you have a written Facebook strategy?

Facebook Tools: HyperAlerts

Facebook Tools: HyperAlerts

Facebook Tools: HyperAlerts

Facebook Tools: HyperAlerts

Facebook Tools: Reputation Management

Poll: Who manages the day-to-day Facebook activity?

Differentiate your Community

Differentiate your Community

Differentiate your Community

Differentiate your propertyA couple liked me today!May I no longer be on the market?I’ll find out soon!

Decorate my 4th bedroomanyway you like. (Pic link)

My screened-in outdoorpatio keeps it cool andthe skeeters at bay. (pic link)

I have a headache. (Theowner fixed my shingles today.)

Enjoy a glass of wine on my front porch (pic link)

Attract and Retain Residents

Poll: Why will people “like” your page?

Poll: Why do people “like” your page? (Answer)

• People “like” pages on Facebook to:

• Receive promotions and coupons (40%)

• Receive updates on upcoming sales (30%)

• Show their support(39%)

-ExactTarget 2010

Engage Residents: 4 C’s

• Consideration• Content• Causes• Contests

Engage Residents: Consideration

Engage Residents: Content

Engage Residents: Content

Engage Residents: Causes

Engage Residents: Causes

Engage Residents: Causes

Engage Residents: Contests

Engage Residents: Contests

Engage Residents: Contests

Facebook Events

Facebook Deals